ExpoImaging Press Release

ExpoImaging to Exhibit ExpoDisc Digital White Balance Filters at PMA—A Fast and Easy Custom White Balance Solution for Professional Photographers

ExpoImaging Booth 5132 and at Sneak Peek 2/26 at Westcott Table

ORLANDO, FL (Feb. 26, 2006) – ExpoImaging Inc., the pioneer in diffusion filters that allow professional photographers and videographers to accurately color balance at capture, will exhibit its ExpoDisc Digital White Balance Filters here at PMA. The ExpoDisc is a custom white balance filter that allows digital photographers to set a custom white balance without having to carry, hold, position, or fumble with any of the numerous gray cards, white cards and targets available today. The snap-on white balance filter is, in effect, a gray card in filter form, without all the hassles and inconsistencies of a gray card.  The ExpoDisc is suitable for use with any digital still and video camera with a custom white balance function, including digital SLR and fixed lens prosumer cameras.

ExpoDisc Digital White Balance Filters are available with quick pressure release mounts in six standard sizes from 58mm to 82 mm, and in flats for the 4x4 and 4x5.65 filter box systems from Lee, Schneider, Chrosziel and Arri.  Prices range from $79.95 to $199.95. 

Easier to use than gray cards, white cards and targets, simply read and set white balance with the ExpoDisc in place before shooting to eliminate the need for post-capture color adjustments.

The ExpoDisc design enables it to receive, scramble and transmit light from a wide angle in front of the disc through to the camera’s image sensor for a faster, easier and more accurate white balance correction.  This produces excellent results, even in mixed light.

Each ExpoDisc is manufactured and individually calibrated by hand to strict tolerances of light transmission and color neutrality.  Consisting of multiple layers of carefully selected and matched optical grade materials, each ExpoDisc is guaranteed for neutrality (+/- 2%) for demanding photographic professionals.

About ExpoImaging
ExpoImaging Inc., originally founded in 1980, is the pioneer in white balance filters.  Its founder, George Wallace, originally designed the ExpoDisc to be a more convenient and accurate exposure and printing tool for 35mm film cameras.  ExpoDisc Digital White Balance Filters are available at select photography dealers nationwide, or online at www.expodisc.com.