ExpressDigital Press Release

ENGLEWOOD, CO—July 19, 2005— ExpressDigital, the leading provider of digital workflow software, internet storefronts, and lab solutions, has won the American PHOTO Editor’s Choice Award for ExpressDigital Darkroom software. 

American PHOTO looks closely at the state-of-the-art imaging technology that enables photographers to turn their vision into reality. The American PHOTO Editor’s Choice Award is the most authoritative and comprehensive award issued in the industry, honoring many imaging products essential to readers. It is ‘the best of the best’, a symbol that conveys to consumers – quality products on the cutting edge of technology.

ExpressDigital Darkroom was released in March of this year, and has seen a great response from the photographic community. Thousands of photographers are using the new ExpressDigital Darkroom software to effectively manage their daily photography workflow.

Photographers use ExpressDigital Darkroom to capture, manage, enhance, proof, sell and print their work. ExpressDigital Darkroom software also allows photographers to publish their photos
to the web with a click of the button, where photographers sell their work to clients on-line on www.PhotoReflect.com storefronts. ExpressDigital Darkroom also has built-in connectivity to Labtricity enabled labs, allowing photographers to send their prints and packages electronically to their fulfillment partners.

“We are proud of the success of ExpressDigital Darkroom and the thousands of professional photographers who use it everyday”, says Graham McFarland, President and CEO of ExpressDigital. “We are honored to receive the 2005 American PHOTO Editor’s Choice Award and accept it on behalf of our customers”.

About ExpressDigital
ExpressDigital enables those engaged in the business of photography to maximize profits using technology. ExpressDigital designs products that cater to digital photographers, labs, and large corporate photography businesses. ExpressDigital has a rounded product offering called Digital Everyday that includes Darkroom software, PhotoReflect.com internet storefronts, Labtricity lab connectivity, and Enrichment business services.

The Digital Everyday product offering empowers any size business using digital photography to incorporate a profitable workflow. ExpressDigital is a leader in the digital photography market and operates on the core values of service, innovation, and knowledge.

For more information please contact: 888.584.0089, www.expressdigital.com.