Fashion 360, Powered by Nikon

May 29, 2009 | Zoltan Arva-Toth | Digital SLR Cameras | Comment |

The Fashion 360, Powered by Nikon is an intricate technical rig of fifty D700 cameras timed at different intervals to capture celebrities on the red carpet from an innovative visual “surround sound” perspective. In collaboration with production company Big Freeze, the Fashion 360, Powered by Nikon will allow viewers at home to experience a 360-degree view of their favourite celebrities. Many of the Fashion 360, Powered by Nikon images will appear throughout the broadcast and online in an exclusive photo gallery on http://movieawards.mtv.com, offering viewers at home an opportunity to check out the latest in Hollywood fashion trends up close.

Website: Watch the making of Fashion 360

Nikon Press Release

LIVE FROM THE RED CARPET…NIKON, THE OFFICIAL CAMERA SPONSOR OF 2009 MTV MOVIE AWARDS

PRE-SHOW SPECIAL AND INNOVATIVE FASHION 360, POWERED BY NIKON, GIVE VIEWERS EXCLUSIVE PERSPECTIVE FROM A-LIST EVENT

MELVILLE, N.Y. (May 28, 2009) – Nikon, the Official Camera Sponsor of the 2009 MTV Movie Awards, will reveal all the fun, stylish moments of this year’s award show from the red carpet. This includes a 30-minute televised special, “MTV Movie Awards Confidential presented by Nikon,” as well as the star-studded 2009 MTV Movie Awards red carpet pre-show and exclusive online content (http://movieawards.mtv.com). This year’s MTV Movie Awards also marks the first time viewers at home can see their favorite celebrities and their fashions in a Matrix-like freeze frame, captured by MTV’s Fashion 360, Powered by Nikon.  Through it all, MTV and Nikon’s joint talent, Megan Lappin, and Nikon cameras will capture those moments of fashion and fun as celebrities and award nominees walk the red carpet.

“As the official camera sponsor for the MTV Movie Awards, Nikon and MTV combine the coolest in entertainment, fashion and digital imaging to bring viewers the most exciting moments on the red carpet and first-time-ever behind-the-scenes of the 2009 MTV Movie Awards,” said Lisa Baxt, senior manager, Communications, Nikon Inc. “Being at the forefront of digital cameras, Nikon is excited to have its stylish line of Nikon COOLPIX cameras among today’s biggest style influencers and our D-SLRs in the Fashion 360, Powered by Nikon. Viewers at home will love their exclusive look at the red carpet, the biggest celebrities and entertainment moments of the last year.”

The excitement starts with “MTV Movie Awards Confidential presented by Nikon,” an exclusive pre-show special that highlights top movie award moments and gives a first ever behind-the-scenes look at the Fashion 360, Powered by Nikon. Whether reliving MTV’s Best Action Sequence or recalling fashion highs (and lows), viewers can tune in on Saturday, May 30 at 8:00 p.m. EDT (encore to appear on MTV2 at 8:30 p.m. EDT) to see these memorable moments, as well as witness the first celebrity photographed in the revolutionary Fashion 360, Powered by Nikon.

After the overwhelming success of Nikon’s presence at the 2008 MTV Video Music Awards, Megan reprises her role, not only co-hosting “MTV Movie Awards Confidential presented by Nikon,” but also reporting live from the event both on camera and online, and capturing exclusive images with her stylish touch-screen Nikon COOLPIX S230. Megan will also kick off the Fashion 360, Powered by Nikon, serving as the first MTV celebrity to be photographed in the state-of-the-art 360-degree imaging device.

The Fashion 360, Powered by Nikon, will synch 50 Nikon D700 digital SLR cameras to capture celebrities in a visual “surround sound,” providing a stunning 360-degree perspective certain to leave fans at home star-struck.  Many of the Fashion 360, Powered by Nikon images will appear throughout the broadcast and online in an exclusive photo gallery on http://movieawards.mtv.com, offering viewers at home an opportunity to check out the latest in Hollywood fashion trends up close.

“We’re thrilled to have Nikon involved in this year’s MTV Movie Awards, and we think Fashion 360, Powered by Nikon adds something truly innovative to our red carpet,” said Catherine Balsam-Schwaber, Vice President, MTV Integrated Marketing. “MTV is always looking to find new ways to work with our valued partners, and what viewers will see at this year’s Movie Awards will definitely be an eye-opener.”

For more information about Nikon and the 2009 MTV Movie Awards, please visit http://movieawards.mtv.com. For more information about Nikon and its line of imaging products, please visit http://press.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.



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