FilmLoop Press Release

FilmLoop Teams With Photobucket to Provide Photocasting Capabilities to the Web’s Largest Image Hosting Community; Partnership With Fastest Growing Web Site to Further Boost FilmLoop’s Tremendous Growth

PALO ALTO, Calif.—(BUSINESS WIRE)—Jan. 23, 2006—FilmLoop, Inc., a provider of free software that enables people and businesses to share, broadcast and find photos, today announced that its photocasting technology is now available to all members of Photobucket, the Web’s largest online image hosting site. Each of the more than 30 million albums hosted on the Photobucket site now have a “Loop It!” button; by simply clicking on the “Loop It!” icon, Photobucket’s more than 10 million registered users can now instantly create a FilmLoop “Loop” of their Photobucket album. The Loop can be shared directly with family, friends, and colleagues, or linked on Blogs and personal Web pages.

“FilmLoop’s partnership with Photobucket is a natural fit and will have a significant impact on our continued subscriber growth,” said Kyle Mashima, CEO of FilmLoop. “Our companies have taken leadership positions in the online digital image sharing and publishing space. And with more than 15 million unique visitors per month, Photobucket will further fuel the tremendous growth that FilmLoop has experienced over the last two months.”

In the first two months since FilmLoop went live in November 2005, the company has attracted more than 130,000 users. FilmLoop users have already uploaded more than four million images and 160,000 new images are added each day.

“Photobucket is constantly looking for new and creative ways for our users to share their images,” said Alex Welch, CEO of Photobucket. “FilmLoop offers our members a one-click way to directly share photos on the desktop or link their Loops to Blogs and social networking sites.”

According to a Nielsen/NetRatings report in November 2005(1), Photobucket experienced the greatest growth—almost 1,500 percent—of any other Web site. In 2005. Photobucket experienced growth from 1 million unique users per month in November of 2004, to over 15 million unique visitors per month a year later.

Photobucket’s rise to the largest online image hosting and publishing site is tied directly to the growth of personal media Web sites, whereby users create, share and publish their own content. By providing its users with the Web code to insert images anywhere on the Internet, Photobucket enables these content producers to express themselves using visual images by way of individual Blogs, social networking, gaming, e-commerce, and enthusiast sites.

“Thanks to the explosive growth in digital image capture devices, we are on the doorstep of an age where any individual or business will have more power to communicate visually,” said Alexis Gerard, author of the book “Going Visual” and Founder and President of Future Image, the leading independent center of expertise focused on the convergence of imaging, technology and business. “However, image capture in and of itself is not sufficient—we also need powerful, easy to use communication tools. FilmLoop breaks new ground that is unique and valuable, by enabling individuals and businesses to push visual content directly to the desktop in an extremely easy and cost-effective manner.”

How FilmLoop for Photobucket Works
FilmLoop’s free photo broadcasting (“photocasting”) network enables Photobucket members to instantly share their Photobucket album in a Loop. Loops can be linked on Blogs and Web pages, and anyone can view Loops for free.

A Loop is a dynamic string of images that scroll continuously across a user’s screen. As the last image scrolls by, the first comes back into view, creating an endless Loop of photos. Clicking on a photo can go to a more detailed Zoom view, and/or click through to Web sites, Blogs, video, audio, flash or any other rich media. A Loop creator can also allow anyone to add their own photos into a shared Loop; whenever a Loop is updated, all subscribers to the Loop see the changes instantly on their desktop.

Once a Photobucket member creates a new Loop, they have a variety of choices for sharing their Loop with their world. They can list the Loop in the FilmLoop Public Directory, allowing anyone visiting the FilmLoop Network to see their Loop. Photobucket users can also share their Loop with any number of people as an URL via e-mail and with a wider community by linking Loops to their personal media sites like MySpace, Xanga, LiveJournal, eBay, GameSpot, Craig’s List, GaiaOnline and Neopets.

About FilmLoop Inc.
Privately held, FilmLoop was founded in 2004 by Silicon Valley veterans Kyle Mashima and Prescott Lee. As Vice President of Strategic Development at Adobe (Nasdaq:ADBE), Mr. Mashima was responsible for directing corporate strategy, mergers and acquisitions and alliances. Mr. Lee is the former CEO and co-founder of eCircles.com, a pioneering community Web site that grew to 3 million users before being sold. FilmLoop currently has agreements with some of the nation’s top content providers and advertisers including: AutoSpies.com, eBay Motors, HP, iStockphoto, Photo Marketing Association International, Purina/Nestle, Primedia’s Action Sports Group (PRM) (publishers of Surfing Magazine, Skateboarder, and Powder, among others), Reef, TBS, Twentieth Century Fox, and the World Picture Network. For more information about FilmLoop, please visit www.filmloop.com.

About Photobucket
Photobucket (http://www.photobucket.com) provides a simple, fast, and reliable photo & image hosting service that enables efficient sharing & publishing online. Images and photos can be directly linked to anywhere on the Internet, including popular sites like MySpace, eBay, LiveJournal, GaiaOnline, and Neopets. Photobucket essentially serves as a central “hub” for storing, sharing, and publishing visual digital media. In just the last 12 months, Photobucket has accelerated its organic growth to now welcome more than 15 Million unique visitors per month. This growth has been purely driven by word of mouth. As of January 2005, Photobucket had over 10 Million registered users growing by over 1 Million users per month. The key to Photobucket’s success has been its focus on delivering a simple and reliable service. Photobucket is based in downtown Palo Alto with operations and development based in Denver, Colorado.