FlipGloss Media, the web’s first photo programming network, and Variety, a global publication for entertainment business news, have launched FlipGloss-powered photo features on Variety’s “Emmy Central”.  Using FlipGloss’ pioneering “Digital Glossy Insert” technology, Variety now offers a visually rich, interactive presentation of Comedy and Drama nominees, just in time for Emmy voting. FlipGloss’ unique ‘Flip, Hover, Discover’ navigation experience lets Variety.com users flip through high quality Emmy images, hover over points of interest and click to discover more information on nominated shows, actors, related content and show credits or previous wins.

Press Release

FlipGloss and Variety Form Partnership to Offer Premium Photo Content Experience

Variety’s “Emmy Central” Utilizes FlipGloss Player to Present Comedy and Drama Nominees

SANTA MONICA, Calif. & LOS ANGELES—(BUSINESS WIRE)—FlipGloss Media, the web’s first photo programming network, and Variety, the leading global publication for entertainment business news, announced today the launch of FlipGloss-powered photo features on Variety’s “Emmy Central” (http://www.variety.com/emmycentral) destination. Using FlipGloss’ pioneering “Digital Glossy Insert” technology, Variety now offers a visually rich, interactive presentation of Comedy and Drama nominees, just in time for Emmy voting. FlipGloss’ unique ‘Flip, Hover, Discover’ navigation experience lets Variety.com users flip through high quality Emmy images, hover over points of interest and click to discover more information on nominated shows, actors, related content and show credits or previous wins.

“Variety is a premium publisher that understands the value of rich content experiences for both consumers and marketers,” said Michael Randall, President, FlipGloss. “The ‘Emmy Central’ collaboration is the first in a yearlong partnership between FlipGloss and Variety to deliver immersive photo programming that deeply engages Variety’s audience and offers Variety’s advertisers magazine-quality display advertising experiences.”

“Developing partnerships that enable us to offer our readers innovative ways of consuming information has long been a priority here at Variety,” says Jennifer Collins, General Manager of Online, Variety. “This partnership with FlipGloss not only provides a new avenue for content, but also opens up an exciting opportunity for our advertisers, allowing them to tap into an already engaged audience.”

About FlipGloss
FlipGloss™ offers a new way to distribute premium photo content and advertising experiences online. While there are many ways to share personal photos online, FlipGloss distributes professional images and full page ads as “Digital Glossy Inserts” – rich, magazine-style content and ad packages to embed on any website. Like a newspaper magazine that inserts glossy content packages into the Sunday paper, FlipGloss adds premium glossy content packages to any website to increase user engagement, publisher revenue and advertiser ROI. The company was founded in March 2008 by the digital media veterans who led Yahoo! Music’s media products to #1 global positions in music video, radio, editorial content and ad revenues. FlipGloss is headquartered in Santa Monica, Calif., with offices in New York City. For more information, please visit www.flipgloss.com.

About The Variety Group
Variety is the leading publication for entertainment news, recognized and respected throughout the world of show business. The Variety Group – Daily Variety, Daily Variety Gotham, Variety, Variety.com, Video Business, Tradeshow Week, LA 411, Variety 411 – are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).

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