Fluid Mask 3 image extraction software has been reduced in price by almost 40% to $149.  “One of the most complicated techniques for photographers, whether professionals or hobbyists, is extracting images from their backgrounds. We are excited to be in a position to be able to offer this new pricing for Fluid Mask 3, which will make the software more accessible than ever to photographers of all experience levels.” said James Carr-Jones, president and CEO of Vertus. A fully functional free trial of Fluid Mask 3 is also available.

Vertus Press Release

VERTUS ANNOUNCES NEW PRICING FOR AWARD-WINNING FLUID MASK 3 IMAGE EXTRACTION SOFTWARE

At $149, the Professional Choice for Separating Complicated Images from Their Backgrounds Now More Accessible to the Growing Community of Hobbyist Photographers and Designers

London, U.K. & Boston M.A. – December 8, 2008 – Vertus, Inc., a graphics and imaging software developer that creates simple and highly specialized software solutions, today announced that its award-winning Fluid Mask 3 image extraction tool, the professionals’ choice for image masking, will now be available for $149.00, a savings of almost 40% from its original cost. 

The proliferation of high quality cameras and the ever-growing community of hobbyist photographers looking to perform expert-level editing tasks have led to the introduction of numerous new image editing suites which provide basic image extraction tools.  Despite improvements in this area, these tools cannot match the power, accuracy, and efficiency of Fluid Mask 3.  The product’s new price will enable this larger pool of photographers to access the unique capabilities of Fluid Mask 3 at its most affordable level.

Fluid Mask 3, which functions both as a stand-alone program and plug-in, has become the professionals’ choice for image extraction by providing an easy-to-use interface to power a complex technical process, specially suited to masking complicated images, such as wisps of human hair and leaves on a tree. Fluid Mask 3 separates an image into puzzle-like pieces, allowing the editor to simply paint in the portions of the image to be kept or deleted.  The software’s unique “Smart Blending” capability and its powerful edge detection system make Fluid Mask 3 an intuitive workflow resource that no photographer or graphic designer should be without.

“One of the most complicated techniques for photographers, whether professionals or hobbyists, is extracting images from their backgrounds. Yet, as image editing becomes a more fundamental task for digital photographers of all skill levels, most editing applications simply can not compare with the accuracy and speed with which Fluid Mask 3 executes the extraction process,” said James Carr-Jones, president and CEO of Vertus. “We are excited to be in a position to be able to offer this new pricing for Fluid Mask 3, which will make the software more accessible than ever to photographers of all experience levels.”

A fully functional free trial of Fluid Mask 3 is available for immediate download at http://www.vertustech.com

About Fluid Mask 3
Fluid Mask 3 offers the most powerful and accurate image extraction on the market. The product offers a “Smart Blending” capability unique to the software, an effective edge detection system, and intuitive workflow resources. The award winning Fluid Mask 3 is available for both Windows and Mac based operating systems, and functions as a standalone application or as a fully compatible plug-in for Adobe Photoshop CS4 as well as all previous versions.  The application has been deployed by image editors at the National Magazine Company, producers of such titles as Elle, Men’s Health, Glamour and Bazaar, as well as designers at Disney, Hallmark and Warner Brothers, and recently became the first image editing program added to the Getty Images Preferred Supplier Program. The newest version of Fluid Mask is available for download through the Vertus website at: http://www.vertustech.com.

About Vertus
Vertus is the graphics and imaging software division of Heligon, a technology business specializing in image data interpretation. Heligon’s groundbreaking technology uses complex algorithms to mimic the way the eye and brain perform visual processing so that complex shapes and colors can be recognized within images. Heligon licenses its technology to market leaders in industries including design and graphics, printing and video. More information on Vertus can be found at: http://www.vertustech.com.

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