Samsung UK Press Release

International footballer and Samsung Cameras demonstrate great teamwork

London, UK – September, 2006: Chelsea and England footballer star, Joe Cole, has signed an exclusive partnership with Samsung Cameras to champion their new NV range of stylish digital cameras. This high profile relationship highlights Samsung’s dedication to the new NV series with Cole’s skill and creative flair on the pitch reflecting the high performance and results experienced with Samsung cameras. Both Joe Cole and the Samsung cameras are supremely talented in their own fields and this partnership is sure to reinforce the profile of Samsung as a serious player in the digital camera arena.

Rob King, Commercial Director of Samsung Cameras commented: “We are thrilled that Joe Cole has chosen to put his world-respected name to our new NV series. Joe Cole is a gifted player with a hugely promising career ahead of him who represents brilliantly the dynamism behind the NV range. This endorsement further reinforces the quality and performance of the NV series and we are positive this partnership will be recognised by consumers as a natural link between a talented sports star and a quality photographic brand.”

The Samsung NV series brings a new vision to the digital compact camera market and consists of three cameras, the NV7 OPS, NV10 and NV3. The NV Series was developed following a two year consumer research study to gain insight into the lifestyle and needs of consumers and their picture-taking interests.This partnership will run for the next 12 months and will see Joe Cole starring in all advertising and in-store POS. Cole will also be making a number of appearances on behalf of Samsung Cameras that will undoubtedly continue the excitement around the NV series.

About Samsung Cameras
Samsung Cameras is a leading-edge expert in delivering high-end digital cameras for today’s and future generations of photographers by merging technical innovation with superior design. Samsung’s global brand image has been enhanced tremendously in recent years – it is believed to be in the top 20 of the world’s most powerful brands, and is recognised as the fourth fastest-growing brand in the world, according to Interbrand.