Free Images with PicApp Beta

March 24, 2008 | Mark Goldstein | Websites | Comment |

PicApp LogoPicApp gives bloggers and other online publishers access to copyrighted news and creative images, completely free. Now available in public beta, PicApp features images from Getty Images, Corbis and other prestigious image agencies. Each image is accompanied by a non-intrusive ad to drive royalties to the related content partners, instead of the traditional license fees. “Bloggers are the new journalists and they can now get great images - and use them legally, with no charge whatsoever,” said Eyal Gura, CEO, PicScout. “Through PicApp, we are providing today’s new media with access to the latest images and an easy way to enrich their readers’ experience.”

PicScout Press Release

PICAPP GIVES BLOGGERS ACCESS TO HIGH-END COPYRIGHTED IMAGES, FREE OF CHARGE; BETA NOW OPEN TO ALL ONLINE PUBLISHERS

High Quality News and Artistic Photos, Illustrations Available To Use Alongside Editorial Content through PicApp.com

SAN FRANCISCO - March 21, 2008 - A new service that gives bloggers and other online publishers access to copyrighted news and creative images free to use alongside their editorial content, is available in public beta at www.picapp.com.

PicApp enables bloggers to choose from extensive collections of millions of copyrighted images being updated by the thousands each day that have been licensed from Getty Images, Corbis and other prestigious image agencies to visualize the content on their web sites.  Each image is accompanied by a non-intrusive ad to drive royalties to the related content partners, instead of the traditional license fees. 
   
Bloggers covering the day-to-day trials and tribulations of the U.S. presidential race, for instance, could find up-to-the-minute photos of the candidates on the campaign trail at PicApp.com.  Celebrity junkies can get their fix of Hollywood photos from PicApp.  Sports writers can get play-by-play action photos of current superstars, like Tiger Woods or Roger Federer, as they make history to supplement a news story.

Plenty of topical photographs, such as themed images for the passing St. Patrick’s or upcoming Mother’s Days, are also available.

“Bloggers are the new journalists and they can now get great images - and use them legally, with no charge whatsoever,” said Eyal Gura, CEO, PicScout.

“Through PicApp, we are providing today’s new media with access to the latest images and an easy way to enrich their readers’ experience.”
   
Interested bloggers can go to www.picapp.com to start getting images to enhance the content at their sites right away.  Since the start of closed beta, PicApp has had an enthusiastic response from bloggers, according to Gura.  Usability of the service has also increased, as bloggers have provided their feedback.

About PicScout
PicScout is the leading technology services provider to the digital content industry.  For years, the company’s flagship ImageTracker™ has been the industry standard application for helping visual assets owners control and monitor the
distribution of their proprietary images across all media.  Through its PicApp
platform (www.picapp.com), PicScout allows online publishers to quickly and easily post creative and editorial images to blogs and web sites. 
   
PicScout headquarters are in San Francisco.  The company has a development and operations center in Herzelia, Israel.



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