Buy a LaCie external storage device and get unlimited online backup for one year after installation, worth $49.95. The online backup service is powered by well-known provider Carbonite. “LaCie Online Backup provides one year of free unlimited online storage to showcase the importance of backup strategies that keep data safe, and our dedication to helping users get there.” said Philippe Spruch, LaCie Chief Executive Officer. Unlimited LaCie Online Backup will be available at no extra charge for one full year beginning November 2008 on LaCie consumer hard drives.

LaCie UK Press Release

“LaCie & Carbonite Partnership”

New One Year Unlimited Online Backup Offer

LONDON, UK (28th October 2008) – LaCie announced today a new service package to benefit hard drive consumers: LaCie One Year Online Backup.  This unique service provides unlimited online backup for one full year after installation with the purchase of any LaCie external storage device. Powered by Carbonite, one of the worldwide leaders in Online Backup, that is a $49.95 added value in the box!

Recognising the importance of secure digital media for both consumers and professional users, LaCie has partnered with Carbonite, Inc., an innovator in online backup technology, to ensure that each LaCie drive purchased will be bundled with their award-winning services.

For one year following software installation Carbonite will automatically backup the LaCie drive by finding new and modified files, encrypting them twice before leaving the original workstation, then transmitting them by HTTPS (SSL) to a secure data centre, where the information remains encrypted, protecting the user’s privacy. Additionally, backups are completed only when the computer is idle, so the process never interferes with computer performance.

“Taking into account the quality of information users place on our drives we wanted to go beyond our expertise in hardware to provide the best options to our customers,” said Philippe Spruch, LaCie Chief Executive Officer. “LaCie Online Backup provides one year of free unlimited online storage to showcase the importance of backup strategies that keep data safe, and our dedication to helping users get there.”

LaCie is known for developing security technology products for Mac, PC, and Linux users, and the creation of the LaCie One Year Online Backup package aims to increase the overall value to consumers who choose to manage their digital content through external hardware.

Availability
Unlimited LaCie Online Backup will be available at no extra charge for one full year beginning November 2008 on LaCie consumer hard drives.  For more information please visit www.lacie.com/uk or contact your local LaCie representative. If you would like additional information on Carbonite, Inc. services please visit www.carbonite.com.

About LaCie
Located in the US, Canada, Japan, Australia, Europe, Singapore, and Hong Kong, LaCie is the leading manufacturer of computer peripherals for PC, Apple, and Linux users. LaCie creates external storage solutions and colour monitors that help professionals and everyday users easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com/uk.

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