Fujifilm UK Press Release 17/06/04

Fujifilm’s FinePix F440 Zoom and FinePix F450 Zoom: new standards in compact camera design

Release Date: 17 June 2004

Four and five megapixel resolution and 3.4x optical zoom set a new standard in ultra-compact housing

Fujifilm today announced the FinePix F440 Zoom and FinePix F450 Zoom: five and four megapixel resolutions, with a 3.4 times optical zoom, two inch LCD screen, and housed in a design so small that it can be hidden behind a single Post-It Note.

Borrowing the good looks of their predecessors - the popular FinePix F410 and F420 Zoom - the trim figures of these new models are possible thanks to a newly developed lens structure. The clever lens design makes these cameras’ enviable vital statistics achievable (W 74.5 x H 62.3 x D 21.3 mm and a body weight of just 150g).

Although weighing no more than a mobile handset, the FinePix F440 Zoom and FinePix F450 Zoom are big where it counts - boasting 2? LCD screens, fast F2.8 lenses and enough megapixels to allow images to be printed as enlargements without loss of quality.

Furthermore, the brushed metal casing and eye-catching, cool, blue lights will please those who feel aesthetic appeal is as critical as image quality.

Not just a pretty face, the FinePix F440 Zoom and F450 Zoom are capable of ISO 80, enabling enhanced quality images in bright conditions.

A new lithium rechargeable battery gives the cameras stamina, while technology advancements mean their power consumption has been reduced even further. Both models come complete with a PictureCradle, making recharging and downloading both easy and convenient. PictBridge? compatibility also allows printing at home without the need for a PC or Mac.

FinePix F440 Zoom features at a glance:
CCD sensor delivering 4.1 million pixels
2.0-inch LCD monitor for clarity and detail
3.4x optical zoom lens
Low sensitivity setting of ISO 80 for photography in bright conditions with low noise
New lithium battery (NP-30) and reduced energy consumption
Movie capture of 10 frames per second with sound
xD-Picture Card? providing large storage capacity, lower power consumption and fast write speeds (16MB to 512MB)
USB PictureCradle for fuss-free downloading of images and battery recharging
PictBridge? compatible for direct printing without a PC

FinePix F450 Zoom features at a glance:
CCD sensor delivering 5.2 million pixels
2.0-inch LCD monitor for clarity and detail
3.4x optical zoom lens
Low sensitivity settings of ISO 80 for photography in bright conditions with low noise
New lithium battery (NP-30) and reduced energy consumption
Movie capture of 10 frames per second with sound
xD-Picture Card? providing large storage capacity, lower power consumption and fast write speeds (16MB to 512 MB)
USB PictureCradle for fuss-free image downloading and battery recharge
PictBridge? compatible for direct printing without a PC

Adrian Clarke, Fujifilm?s Director of Consumer Products, said, ?Despite their non-professional positioning, ultra-compacts are where some of the most interesting technological advancements are being made in digital photography. We?re pleased to be the first to offer a lens that goes all the way to 130mm and a 2? LCD in a body so small.?

Availability & pricing
The FinePix F440 and F450 Zoom will be available in the UK from retailers in August 2004. Stockists to be confirmed. Pricing will be announced nearer to the date of retail launch.