Fujicolor True Definition 400 35mm Film has been announced by Fujifilm, featuring Fujifilm’s New Fine-Color Film Technology, which provides natural skin tones, wide latitude, soft gradation and high speed. Available from March in a 3x 24 exposure pack.

Fujifilm USA Press Release

FUJIFILM INTRODUCES FUJICOLOR TRUE DEFINITION 400 FILM

New Premium 35mm Film Delivers Enhanced Performance

Valhalla, NY, February 8, 2005 - Fuji Photo Film U.S.A., Inc. is introducing new Fujicolor True Definition 400 35mm film at the PMA 2005 Annual Convention and Trade Show in Orlando, FL. True Definition 400 is a premium ISO 400 35mm color print film featuring Fujifilm’s New Fine-Color Film Technology that delivers extremely accurate color and skin tone reproduction, wide exposure latitude and precise detail for exceptional prints.

“Our research indicates that, despite the growth of digital imaging, there are many consumers who are devoted to the convenience and quality of film,” said Jim Riekert, Senior Product Manager, Consumer Film and Optical Cameras, Photo Capture Division, Fujifilm USA. “These consumers know that they can enjoy the benefits of both film and digital imaging by outputting their photos as prints as well as to a CD and they are looking for the highest image quality. Fujifilm’s True Definition 400 film is designed to meet their needs.”

Fujifilm’s True Definition 400 film with New Fine-Color Film Technology offers the following benefits:

  * Natural Skin Tones
    True Definition 400 provides natural skin tones with continuously smooth gradation from highlights to shadows without washed out flash pictures.

  * Soft Gradation
    True Definition 400 provides rich highlight-to-shadow tone reproduction that allows for fine details to be reproduced.

  * High Speed and Wide Exposure Latitude
    True Definition 400 is a high sensitivity ISO 400 film with wide exposure latitude for excellent low-light performance.

  * Excellent Sharpness
    True Definition 400 provides extremely sharp depiction of all aspects of images including texture details.

Fujifilm’s True Definition 400 film will be packaged in a 24 exposure three-pack. A high-quality package has been designed to reflect the premium nature of the product and command attention at shelf. Deliveries will begin at the end of March 2005.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs 73,000 people worldwide and in the year ending March 31, 2004, had global revenues of more than $24 billion.

In the U.S., Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.