Fujifilm Press Release 29/06/04

Fujifilm and calumet photographic launch new deal for pictrography customers at special UK events

With combined experience of over 140 years in servicing the professional photographic market, Fujifilm and Calumet Photographic have joined forces to strengthen their partnership initiatives, aimed at offering businesses and photographers greater access to the finest equipment and systems on the market.

To celebrate their latest exclusive deal, Fujifilm and Calumet have announced three special Pictrography event presentations to introduce customers to the benefits of in-house digital printing with the Pictrography 3500 and 4500 units. Visitors to the events at Calumet stores in Birmingham, Fulham and Bristol, will not only have the opportunity to see the Pictrography in action, they will also be able the benefit from a special event free print offer and three month payment holiday.

Commenting on the events and special offers, Colin Forrest, marketing assistant for Fuji Photo Film (UK) Ltd said: ?As part of our partnership with Calumet we are offering attendees to any of the three events an exclusive deal which they can redeem against the purchase of a Pictrography up until 21 October 2004. With enough free paper to produce 600 A4 prints on the Pictrography 3500 and 180 A3 prints with the 4500, customers taking advantage of the deal will be able to start generating revenue instantly, making significant savings on paper costs from day one. Couple this with the offer of a three month payment holiday and the investment in a Pictrography unit becomes extremely attractive.

?With in-house print processing now making up a significant proportion of revenue for numerous organisations and individuals, controlling the final print output is becoming increasingly important, this is why we felt it was the right time to give potential Pictrography customers the opportunity to bring along their digital files and see them output at their best, from a unit that produces silver halide quality from a chemistry free process.

?It is only through our partnership with Calumet Photographic that we are able to make such events possible and through working together we are looking forward to introducing more people to the benefits of the compact, efficient Pictrography range and Pictro Image Manager software.?

Taking place at Calumet outlets in Birmingham on the 7th July, Fulham on the 14th July and Bristol on the 21st July, each event will have two presentation slots at 3pm and 5pm respectively. For individuals looking to attend any of the events, knowledgeable Fujifilm and Calumet digital imaging representatives will be on hand throughout the day to answer questions and discuss the latest advancements in digital technology and how they can have a positive effect on businesses and organisations across the UK. With practical presentations, Q&A sessions and refreshments on hand throughout the day, guests attending the events will be able to benefit from the expertise on hand and keep one step ahead of the competition.

Capable of producing images up to A4 in size for the Pictrography 3500 and A3 in size with the 4500, the Pictrography range from Fujifilm features a unique laser exposure thermal development dye-transfer process, which is capable of producing continuous gradation prints using this chemical-free, silver halide technology. Multiple-size output capacity ranges from postcard (102mm x 152mm or 4in x 6in) to A3/double letter width sizes. The high-speed output for A3/double letter size produces the first print in approximately 90 seconds and subsequent prints in around 58 seconds. A newly introduced feature is the integration of the colour calibrator into the main unit, making the system even easier to operate.

For the operator, Fujifilm?s Pictro Image Manager software and equipment is quick and easy to use, displaying thumbnail images in a range of options, whilst ensuring images are easy to archive and retrieve using an in-built album style filing system. With controls allowing information to be applied to individual images, groups of images or all images from one job, the flexibility offered by Pictro Image Manager also allows users to enhance the way that images are presented to customers, with slide shows created at the touch of a button.

Jon Anderson, Calumet?s marketing manager, commented on the up and coming events: ?Calumet is truly excited to bring this amazing offer to our customers, not only does the Pictrography give outstanding results, but with this new offer, it now becomes affordable to all professional photographers.?

With a Pictrography 3500 digital printer retailing at just ?3,995 +VAT and the Pictrography 4500 at ?8,995 +VAT with free paper for those attending the event, the Pictrography range is surprisingly affordable.

For individuals looking to attend one of the events or for further information on the Pictrography range, contact Colin Forrest at Fuji Photo Film (UK) Ltd on 01234 245323, or visit www.fujifilm.co.uk/pictrography