FujiFilm Press Release 27/09/04

- New wireless mobile printer for sharing real photos from camera-phones -

PHOTOKINA 2004, COLOGNE, GERMANY, SEPTEMBER 28, 2004 ? Fuji Photo Film Co., Ltd. is proud to announce the Digital Mobile Printer MP-100, a wireless mobile printer for use with camera-phones. Using infrared transmission, MP-100 enables users to get real photos from their camera-phones anytime, anywhere.

The MP-100 is expected to be commercially available in this autumn.

Worldwide unit sales of camera-phones are expected to reach nearly 150 million in 2004, or just over a quarter of all mobile-phone sales (source: Info Trends Research Group). With the rapid expansion of the camera-phone market and the introduction of high-spec models with image resolution of 1 megapixel or higher, demand has been increasing for printing of pictures taken with camera-phones. To meet this demand, Fujifilm unveils a new concept printer, the Digital Mobile Printer MP-100, designed specifically for use with camera-phones. Some of the attractive features of the MP-100 are ease of use, the convenience of infrared transmission, the mobility of its compact & stylish body, and high quality prints. Not in the same category as other home printers (inkjet printers) or retail print services, the MP-100 creates a new market category of “anytime, any place printing” for camera-phones.

Equipped with an infrared interface, the MP-100 can print out camera-phone images easily without any cable connection or media link up. Operation is simple: just press the printer?s ?POWER? button, select the image data to be printed, and send it via infrared from camera-phone to the printer. A new high-speed digital photo pack achieves speedy printing in 21 seconds with low energy consumption (approx. 130 prints from two CR2 lithium batteries). Additionally, Fujifilm’s Image Intelligence? (an original system of image-processing software technologies used in Fujifilm Frontier digital minilabs) provides auto exposure compensation for images taken with insufficient light.

The Fujifilm Digital Mobile Printer MP-100 is a new concept life style printer, developed to enable users of camera-phones to print and share their pictures anytime, anywhere, quickly and easily.