Fujifilm UK Press Release 28/07/04

Fujifilm FinePix E500 Zoom and FinePix E510 Zoom: refreshingly candid cameras

Fujifilm takes a wide angle on things with no-nonsense ‘E’ range duo

Fujifilm today announces the launch of the FinePix E500 Zoom and FinePix E510 Zoom: compact digital cameras that are dependable in design and straightforward in operation. The cameras are the first models in Fujifilm’s newly-launched E series, which is characterised by wide zooms, large LCD screens and useful features, allowing photographic creativity to be explored, all at a competitive price.

The sturdily-built FinePix E500 Zoom and FinePix E510 Zoom are a pleasure to use. With a durable chassis featuring a solid ?grip’, they are more comfortable to operate than smaller lifestyle cameras, and will bring even the most hardened sceptic round to digital photography.

The FinePix E500 and E510 Zoom deliver 4.1 million effective pixels and 5.2 million effective pixels respectively. Each has a Fujinon 3.2x zoom lens, boasting a wider-than-average equivalent of 28mm on a 35mm camera. With a starting sensitivity of ISO 80, both models have a pleasingly high signal to noise ratio and an accompanying increase in image quality. The generous 2” LCDs on the rear ensure clear playback and confident picture-taking.

Both the FinePix E500 Zoom and FinePix E510 Zoom are PictBridge? compatible for direct printing of images without the need for a PC. The new cameras are the perfect transition to digital photography for those who enjoy a wide angle on things. Their reliable performance and solid build mean they can be used with confidence and are made to last.

FinePix E500 Zoom features at a glance:

- Conventional CCD sensor delivering 4.1 million pixels
- 2? LCD monitor for clarity and detail
- 3.2x optical zoom lens
- Lens focal length equivalent to 28 - 91mm on a 35mm camera for wider-angle shooting
- Low sensitivity setting of ISO 80 for photography in bright conditions with low noise
- Movie capture of 10 frames per second with sound
- xD-Picture Card? providing large storage capacity, lower power consumption and fast write speeds (16MB to 512MB capacities currently available)
- PictBridge? compatible for direct printing without a PC

FinePix E510 Zoom features at a glance:

- Conventional CCD sensor delivering 5.2 million pixels
- 2? LCD monitor for clarity and detail
- 3.2x optical zoom lens
- Lens focal length equivalent to 28 - 91mm on a 35mm camera for wider-angle shooting
- Low sensitivity settings of ISO 80 for photography in bright conditions with low noise
- Movie capture of 10 frames per second with sound
- xD-Picture Card? providing large storage capacity, lower power consumption and fast write speeds (16MB to 512MB capacities currently available)
- PictBridge? compatible for direct printing without a PC

Adrian Clarke, Fujifilm’s Director of Consumer Products, said, ?The E series cameras are an important addition to Fujifilm’s offering, successfully bridging the gap between our entry level compacts and the more enthusiast and lifestyle cameras The Fujifilm stable is gaining a reputation for introducing good-looking thoroughbreds to the photographic marketplace, and the FinePix F440 Zoom and F450 Zoom are no exception .

“The E500 and E510 are incredibly unfussy cameras that are capable of exceptionally good pictures at an attractive price. Anybody still using entry-level film SLRs might well find that these are the cameras that tempt them towards digital photography.”

Pricing and availability
The FinePix S3500 Zoom will be available from photographic and electrical retailers from August 2004. Pricing will be confirmed nearer to the retail launch.