Fujifilm UK Press Release

‘24-hour camera’ scoops prestigious European Imaging and Sound Association (EISA) award

Fujifilm announced today that it has been awarded a coveted EISA* Award for its critically acclaimed FinePix F10 Zoom camera.  This latest addition to the Fujifilm digital camera range has been named European Pocket Camera of the Year 2005-2006.

The FinePix F10 Zoom incorporates some of Fujifilm’s most progressive technology developments of recent months, which have won it wide acclaim amongst professional testers, the media and consumers.

The camera can produce incredibly sharp images due to its refined Super CCD sensor and Real Photo Processor.  It boasts an unprecedented sensitivity range from ISO 80 to ISO 1600, all achievable at full resolution.  This means that clear images are captured even in low light situations, whilst minimising camera shake and subject blur. 

Furthermore, the Real Photo Processor enables users to photograph without flash, thereby ensuring more natural-looking results, and extending the already considerable battery life. Capable of producing 500 shots from a single charge, the FinePix F10 Zoom has also been dubbed the ‘24-hour camera’.

EISA commended the FinePix F10 Zoom as follows, “The FinePix F10 is a consummate camera that impresses from the first sight of its elegant but sturdy exterior. Its beauty is not only skin deep, however, since its 6 megapixel image sensor captures images with excellent resolution and colour saturation. Reviewing pictures is a dream on the sharp, bright 2.5 inch LCD screen, and the very powerful battery has enough power for several hundred shots. Most impressive of all, however, is the camera’s performance at high ISO ratings. Noise is low enough at ISO 800 and 1600 to safely photograph in dim light conditions without using the flash.”

Adrian Clarke, Director of Photo Products, commented, “It’s a great honour to receive an award from EISA.  The FinePix F10 Zoom represents breakthrough technology for us and the quality of images it produces in all lighting levels and conditions speak for themselves.  Following the success of the FinePix F10 Zoom, we’ll be introducing more cameras in the FinePix series equipped with Real Photo Technology later this year.”

* EISA (www.eisa-awards-org) is the largest organisation for multimedia publishers in Europe, with a membership of 50 audio, video and photo magazines drawn from 20 European countries.  The organisation has been the voice of Europe’s multimedia industry for more than 23 years.  The awards are split into a number of categories and judging panels including Photo, Video, Audio, Home Theatre and Mobile Electronics.