Fujifilm USA Press Release 13/12/04

Fujifilm’s Mini Digital Camera Wins Top Product Awards for Technology Innovation and Design; Fujifilm Finepix F450 Digital Camera Honored by Fortune and Popular Mechanics

VALHALLA, N.Y.—(Business Wire)—Dec. 13, 2004—Fuji Photo Film U.S.A., Inc., a leader in digital imaging solutions, has been honored with two prestigious awards recognizing its FinePix F450 consumer digital camera. The sleek digital camera was named one of Fortune’s “Top 25 Best Products of the Year,” while Popular Mechanics selected the camera for its annual top gear picks - “Wish List ‘05.”

With its slim and square metal body, the Fujifilm FinePix F450 fits easily into most palms, pockets and small handbags, while packing an imaging punch of 5.2 million pixels and a 2-inch LCD screen. Perfect for parties and special events, this stylish digital camera is now available for approximately $399.

Check the Latest Prices for the Fuji FinePix F450 Zoom

At Fortune, editors and a panel of distinguished experts scoured thousands of new consumer product designs that hit the U.S. market this year to pick its top 25 products for innovation in materials, function, and form. According to Fortune, Fujifilm’s “tiny, square machine has amazing feature set” and “takes great pictures.” Popular Mechanic’s “Wish List ‘05” highlights the year’s 30 best gadgets, wheels, tools and toys. According to the editors, Fujifilm “bridges the gap” between digital cameras that are either high-resolution full-size bricks or low-resolution miniature toys with its ultra compact F450 digital camera.”

About Fujifilm

Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs approximately 73,000 people worldwide and in the year ending March 31, 2004, had global revenues of more than $24 billion.

In the U.S., Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is committed to being an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at http://www.fujifilm.com.