The 16-megapixel Fujifilm FinePix JX550 and the 14-megapixel Fujifilm FinePix JX500 both come equipped with 26-130mm equivalent zoom lenses. Each camera features a 2.7-inch rear screen that has been redesigned to make it easier to see in direct sunlight, and a metal front cover with rounded, soft edges that make the cameras pleasing to hold. Other highlights include Smile & Shooting, Blink Detection, Motion Panorama and 720p HD movie modes, as well as a dedicated movie button.

Fujifilm Press Release

Fujifilm FinePix JX550 and JX500: Style with substance

Fujifilm’s affordable FinePix JX-series compacts are designed specifically for ease of use and great picture quality, without compromising on style. This year’s new range of FinePix JX models both offer a 5x optical zoom with both 16 and 14 megapixel resolution variants. All models will produce stunning pictures, making them perfect every day cameras that the whole family can use.

Capture the whole picture
The JX-series ranges of cameras all feature a 2.7-inch LCD screen that has been redesigned to make it easier to see in direct sunlight when users are composing pictures or reviewing their shots.

Unlock creative possibilities
In addition to top-quality still images, the FinePix JX cameras can capture video in 720p HD at 30fps. A new dedicated movie recording button on the rear of the camera makes it even quicker to start capturing video, and with the in-camera editing functionality offered, users can enjoy trimming, cropping and re-cutting their short movies in-camera without having to upload files to a computer.  Once users are happy with their creations, they can watch the movies back on any HD ready TV – and also see their still pictures in Full 1080p HD detail. Beyond standard still sizes, users can also choose to shoot panoramic images that are created using Fujifilm’s auto-stitching technology – Motion Panorama mode. Capturing a breath-taking panorama couldn’t be easier; simply depress the shutter button, sweep the camera across a scene and the cameras will automatically stitch the images together to create a seamless result.

Automatic Scene Recognition
If users need even more of a helping hand, the J Series cameras also feature SR Auto mode, which detects the type of scene being photographed and automatically adjusts the camera’s settings to suit. Six different scenes can be detected on this mode that includes: Portrait, Backlit Portrait Macro, Landscape and Night.

Looks to match the performance
All the FinePix JX-series offer luxurious metal front cover with rounded, soft edges that make the cameras pleasing to hold. Plus, ergonomically placed buttons ensure that users will quickly feel at home operating these cameras. In addition they are also ultra slim and more than capable of slipping into a pocket or handbag for go-anywhere portability.

Fujifilm FinePixJX550 and JX500 key features
16 or 14 megapixel CCD sensor
720p HD movie capture
Dedicated movie recording button
Sleek, stylish design
5x optical Fujinon lens (26-130mm equivalent to a 35mm camera) on JX series
Smile & Shooting and Blink detection
Motion Panorama mode

Customer contact
For information about Fujifilm and its products, please visit www.fujifilm.co.uk or call 0844 553 2322

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country’s most popular photographic and imaging brands.

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