According to Fujifilm, the new, 14-megapixel Fuji Finepix XP150 is “the toughest FinePix yet”. Dust-, sand and shockproof, the Fujifilm FinePix XP150 is water resistant down to a depth of 10m and will keep functioning all the way down to -10 °C. The 28-140mm equivalent zoom lens comes with a water repellent coating to prevent water droplets spoiling your shots and even the battery/memory slot cover comes with a new double lock design for ultimate protection from the elements. Thanks to the FinePix XP150’s new high sensitivity GPS antenna it’s now quicker and easier to pinpoint your location. And if you’re moving around and taking pictures, the FinePix XP150 will even track your movements and show the route on the LCD. Alternatively, you can create a pictorial map of the locations you’ve visited using the bundled My FinePix Studio software and your PC. The FinePix XP150 will be available in five colours: black, silver, orange, green and blue.

Fujifilm Press Release

Fujifilm FinePix XP150: Ultimate compact for the most demanding shooting conditions

With the launch of the FinePix XP150, Fujifilm will introduce a camera that redefines a new standard for all-weather digital compacts. Building on the success of previous XP models, the FinePix XP150 is the ultimate camera for anyone who lives for the great outdoors and wants to be able to document their exploits, every step of the way. Whether climbing mountains or diving oceans, the FinePix XP150 has what it takes to deliver high quality stills and movies whatever the conditions.

Built to last
With a solid build, a rubberised coating and riveted metal handgrip the XP150 is the toughest FinePix yet. Underwater photographers can dive twice as deep with a FinePix XP150 compared to the existing FinePix XP30, which means they can keep on shooting to depths of 10m.

Walkers, climbers and mountain bikers, meanwhile, will benefit from the camera’s increased shock proofing capabilities allowing the camera to survive a drop from up to 2m.  And if you like to shoot in the coldest of climates, the FinePix XP150 will keep functioning all the way down to –10°C. Dust and sand are no match for the camera either, thanks to its extensive weather seals in all the important places. What’s more, the zoom lens comes with a water repellent coating to prevent water droplets spoiling your shots and even the battery/memory slot cover comes with a new double lock design for ultimate protection from the elements. In short, whatever your active lifestyle throws at the FinePix XP150, it’ll keep on coming back for more.

Advanced GPS functionality
Thanks to the FinePix XP150’s new high sensitivity GPS antenna it’s now quicker and easier to pinpoint your location, no matter where you are in the world. And if you’re moving around and taking pictures, the FinePix XP150 will even track your movements and show the route on the LCD. Alternatively, you can create a pictorial map of the locations you’ve visited using the bundled My FinePix Studio software and your PC.

The GPS functionality doesn’t end there. With an electronic compass and Photo Navigation functions, users can ascertain the direction in which they’re shooting, their altitude and the direction and distance to a previous location. The latter is an easy way to find your way back to a photogenic location, or a wonderful beach or even a great restaurant!

Great pictures made easy
The FinePix XP150 isn’t just built to take the most extremes of what life can throw at it. The FinePix XP150 is also a high quality picture-taking machine that is designed to deliver superb results time after time.

And that process starts before you’ve even pressed the shutter release, with improved start up and focusing times over previous FinePix XP models ensuring that you’ll never miss a shot. The 2.7-inch LCD is also now brighter than previous models and has an anti-reflection coating that makes it easy to compose images, even when you’re in bright sunshine.

Image quality is assured thanks to the 14-megapixel CMOS sensor and 5x optical zoom lens that provides a focal range of 28-140mm (35mm equivalent) for a wide variety of shots. The FinePix XP150 also offers CMOS sensor shift image stabilisation to reduce camera shake and has a wide ISO range from 100 to 3200. Couple this to a wide range of shooting modes plus continuous shooting at up to an impressive 10fps and you’ll soon realise what a tough customer the FinePix XP150 is. But the camera will also appeal to budding movie makers by offering Full 1080p HD movie capture at 30fps and an underwater movie function to capture life under the waves in superb quality. Watching back on an HD ready TV is simple too, thanks to the micro HDMI connection that allows a quick, simple hook-up for instant reviews.

Long lasting performance
As FinePix XP150 owners aren’t likely to be the sort of people who are within easy reach of mains electricity, the camera is fitted with an NP-50A rechargeable battery enabling approximately 300 pictures per charge.

The XP150 will be available in five colours: black, silver, orange, green and blue.

Fujifilm FinePix XP150: key features
14.4 megapixel CMOS sensor
5x optical zoom (28-140mm equivalent to a 35mm camera) with water repellent coating
Waterproof to 10m
Shockproof to 2m
Freezeproof to –10°C
Dust/sandproof
High sensitivity GPS with electronic compass and tracking *
Full HD movie capture and underwater movie mode
Improved 2.7-inch LCD with anti-reflection coating

Customer contact
For information about Fujifilm and its products, please visit www.fujifilm.co.uk or call 0844 553 2322

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country’s most popular photographic and imaging brands.

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