The 14-megapixel Fujifilm FinePix XP50 is the latest model in the XP series of all-weather compact cameras. Waterproof to a depth of 5m, shock resistant and freezeproof down to -10 degrees Celsius, the FinePix XP50 has a 28-140mm equivalent zoom lens and a 14.4-megapixel CMOS sensor optimised for rapid response times. Available in black, blue, green, orange and silver, the FinePix XP50’s exterior has also been updated for both a more stylish appearance and an improved, easy-to-hold surface. Other highlights incluse sensor-shift image stabilisation, a Motion Panorama mode, a “super-bright” 2.7-inch rear screen, Full HD video recording and a mini HDMI cable connection port.

Fujifilm Press Release

Fujifilm FinePix XP50: Takes everything life can throw at it

The FinePix XP50 is the latest model in the XP series of all-weather compact cameras and follows on from the popular FinePix XP30. The XP50 offers better image quality for both stills and movie capture, an LCD screen with improved visibility and a body with ergonomic styling for no loss of grip, even when wet. Plus, with a 14.4 megapixel CMOS sensor optimised for rapid response times – the FinePix XP50 is ideal for all-action photography, on land or sea.

Built to last
Like its predecessor, the FinePix XP50 is outstandingly durable. It’s waterproof to a depth of 5m and can capture both movies and still images underwater. The camera’s casing will withstand shocks or drops from a height of 1.5m and cold environments, withstanding temperatures down to -10°C. Dust is also brushed aside as all of the camera’s access points are specially sealed for ultimate protection.

Unlike many ‘tough’ products, maximum durability doesn’t lead to a compromise in image quality. The FinePix XP50 boasts a 14 megapixel CMOS sensor and a new image processor for impressive pictures. With ISO sensitivity up to 3200 and CMOS Shift Image Stabilization users’ shots remain crisp and sharply focused, even when capturing pictures in low-light environments. Plus, the FinePix XP50 also has a micro HDMI output to connect the camera to an HD ready TV to see both images and movie in High Definition.

Never miss a shot again
In addition to the premium image quality offered by the FinePix XP50’s sensor and processor, the camera’s lens system will support users in their pursuit of the holiday photos.

A 5x wide-angle Fujinon optical zoom lens (28-140mm equivalent to a 35mm camera) gives plenty of picture taking versatility, plus the 9cm minimum focus distance lets photographers fill the frame with detail and vibrant colour.

And it’s not just the camera’s tough casing that’s built to survive: the lens also has a special water repellent coating to help minimize water droplets that can obscure or blur images.

In addition to high-resolution 14 megapixel stills, the FinePix XP50 can capture 1080p HD movies at 30fps for super smooth playback with the new processor helping to minimize distortion. Want to pack more into a single picture? The FinePix XP50 also has Fujifilm’s Motion Panorama 360 mode, which automatically stitches together individual images captured in a single sweep across a scene to create one panoramic picture. The user can choose to capture still images continuously at a rate of up to 10fps to ensure that every moment is recorded in detail.

Ready for action
As well as the camera’s durability, several other features make the FinePix XP50 the perfect partner for action-filled adventures or extreme holidays. On the back of the camera, the super-bright 2.7-inch LCD is easy to view even on a sunlit beach. In addition to the improved brightness levels a unique Anti Reflection Coating protects the LCD screen to reduce distracting reflections. A double lock on the access hatch keeps the memory card, battery, USB and mini HDMI cable connection ports safely protected from water, dust or dirt.

Available in black, blue, green, orange and silver, the FinePix XP50’s exterior has also been updated for both a more stylish appearance and an improved, easy to hold surface that make it easy for users to maintain control over the camera’s features even when both the camera and user are underwater.

Key features
14 megapixel CMOS sensor
5x optical Fujinon lens (28-140mm equivalent to a 35mm camera)
Waterproof to a depth of 5m
Shockproof to height of 1.5m
Freezeproof to -10°C
Dust/sandproof
Waterproof access port with double locks
CMOS Shift Image Stabilisation
1080p HD movie capture
Motion Panorama 360
Super-bright 2.7-inch LCD with Anti Reflection Coating
Improved styling and ergonomic design

Customer contact
For information about Fujifilm and its products, please visit www.fujifilm.co.uk or call 0844 553 2322

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country’s most popular photographic and imaging brands.

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