Fujifilm is increasing prices on its range of photographic papers and other photosensitive material by up to 20%. Fujifilm has been absorbing the increasing costs of raw materials used to manufacture films and papers over the past few years. However, the recent soaring costs of such materials as silver and crude oil mean that Fujifilm is no longer able to do this. The worldwide increase will be effective from July 2008.

Fujifilm Press Release

Fujifilm to Increase Prices for Photographic Papers and other Photosensitive Material Products

May 20, 2008

FUJIFILM Corporation (President and CEO Shigetaka Komori; hereafter “Fujifilm”) announced today that it will increase prices on its range of photographic papers and other photosensitive material products on a worldwide basis. Price increases will depend on products and markets.

1.  Products: Photographic papers and other photosensitive material products
2.  Date of Price Increases: Effective from July 2008
3.  Increase Rate: Range from 10% to 20%

To sustain its photo imaging business, Fujifilm has been undertaking intensive structural reforms to reduce fixed costs and improve productivity, and has been absorbing the increasing costs of raw materials used to manufacture films and papers over the past few years. However, the recent soaring costs of such materials as silver and crude oil mean that Fujifilm is no longer able to absorb these costs during the production process.

The new pricing structure will be applied to each market based on its individual conditions.

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