Fujifilm has announced the new Instax Mini 70 instant film camera featuring an updated design, a special selfie mode and an automatic flash. Weighing in at 281g, the Fujifilm Instax Mini 70 comes with a fixed-mount, retractable 2-element lens with a focal length of 60mm and a relative aprture of f/12.7. Other key highlights include an improved viewfinder for enhanced subject viewing; automatic exposure and flash functions, a special high-key shooting mode and a tripod mount. The Fujifilm Instax Mini 70 will be available in November 2015 in Canary Yellow, Moon White and Island Blue for $139.95. In the UK, the camera will go on sale in late October for £99.99 including 10 shots of instax mini film.

Fujifilm North America Press Release

FUJIFILM ANNOUNCES NEW INSTAX MINI 70 DESIGNED FOR EASY SELFIES, LOW LIGHT SHOOTING AND INSTANT FUN

Mini 70 delivers automatic exposure control for amazing photos everywhere you go

Valhalla, N.Y., September 30, 2015 – FUJIFILM North America Corporation is excited to announce the new INSTAX Mini 70 that features an updated and sleek design, a special selfie mode and a high-performance flash that automatically calculates surrounding brightness and adjusts shutter speeds accordingly for amazing photos in an instant. After an incredible response from customers, Fujifilm is expanding the INSTAX line to give users even more options for taking instant pictures that can be shared quickly in-person and online with #myinstax.

The easy and fun INSTAX Mini 70 offers exciting features and enhancements, including: an improved viewfinder for enhanced subject viewing; automatic exposure and flash functions for sharp pictures, a high-key mode that enables users to take brighter photos, and a smart selfie mode that automatically adjusts settings for perfect selfies using the front-facing selfie mirror. The Mini 70 also has a tripod mount for amazing up-close shots and clear landscape photos. With the Mini 70, users can count on beautiful, sharp images that are truly one-of-a-kind to instantly share with family and friends.

INSTAX Mini 70 photos can be passed around, viewed and shared right away anywhere, anytime. There are many ways and occasions to have fun with the INSTAX Mini 70, such as at weddings, parties, travel spots and everyday scenes and selfies. Capture all of the fun and then share pictures immediately with family and friends. You can also use the photos for creative and decorating projects around the house or in a college dorm room.

INSTAX Mini Film

The INSTAX Mini film features instant color pictures that are ISO 800 that produce sharp clear reproduction for vivid color, natural skin tones and super fine grain instant pictures. INSTAX Mini Film is credit-card sized 2”x3”, with an image area of 1.8” x 2.4”. The film has a blank strip at the bottom so that you can write a message under the photo.

Availability and Pricing

The new INSTAX Mini 70 will be available in November 2015 in the U.S. in Canary Yellow, Moon White and Island Blue for USD $139.95. INSTAX Mini Instant film is sold separately for USD $19.95 for a double pack with 20 exposures.

The INSTAX Mini 70 will be available in November 2015 in Canada in Canary Yellow, Moon White and Island Blue with one 10 pack of Instax Mini film for CAD $169.99.

For complete specifications, go to: http://www.fujifilmusa.com/products/instax/cameras/

About FUJIFILM North America Corporation, Electronic Imaging

For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2015, the company had global revenues of $20.8 billion, at an exchange rate of 120 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com

Fujifilm UK Press Press Release

Fujifilm launches the instax mini 70 instant camera

A new instant camera with a modern, stylish design, improved image quality and new selfie mode

Fujifilm is delighted to announce the release of the instax mini 70, the latest model to join the highly sought-after instax range of instant cameras by Fujifilm.

A vailable in three super stylish and fresh colours, including Canary Yellow, Island Blue and Moon White, the mini 70 produces credit-card sized photos instantly, with the distinctive tone and colour that only comes from instant film photography. Compact and lightweight, the mini 70 offers a fun and nostalgic way of enjoying photography – providing snapshots of life that are instantly tangible and enjoyable.

The rise in popularity of vintage filters in digital photography is incomparable to the artistic and gratifying effect of taking and printing a photo instantly with a Fujifilm instax camera. The recent trend for instant prints has sparked huge demand for instant c ameras across the world, and this demand is coming from a generation that has not experienced the joy of instant prints before.

I nstant photography has long been associated with the fashion industry, and thanks to its contemporary design, the mini 70 broadens its appeal to the fashion conscious market of both men and women in their 20s and 30s. It’s a perfect style statement for any occasion at any time. Be it a hen or stag do, a wedding or a party, precious memories can be preserved instantly.

In addition to its compact and portable body, the instax mini 70 offers a host of clever features, to make shooting even more fun and accessible for the user. Thanks to the Auto Exposure Control function, the mini 70 automatically detects the surrounding ambient light and adjusts the shutter speed and flash amount accordingly. As a result, images are printed with a natural brightness even when taken indoors, with both the subject and background captured in beautiful clarity.

T he newly added selfie mode ensures instant selfie photos are a guaranteed success every time. The camera automatically adjusts the focal length and brightness to the level optimized for close-up selfie shots. Combined with the dedicated mirror beside the lens, users can check their framing and achieve the best angle and look for their selfie.

The mini 70 is the perfect accompaniment at par ties, weddings and large gatherings, ideal for capturing those candid moments! Thanks to the tripod mount and self-timer function, group shots can be also taken and shared easily - collect your memories instantly, and save them forever.

T he Landscape mode provides optimum result s for those far away shots, whilst the Macro mode is ideal for users wanting to shoot close ups, perfect for foodies or those creating a vintage or artistic display.

Portable, fashionable and stylish, the mini 70 encapsulates the intrinsic values of instant photography.

Why wait? Take, preserve, decorate and share your memories in an instant with the instax mini 70.

Main specifications

Film: FUJIFILM instant color film ‘instax mini’ (sold separately)

Film size: 86mm x 54mm

Picture size: 62mm x 46mm

Lens: Retractable lens, 2 components, 2 elements, f = 60 mm, 1:12.7

Viewfinder: Real image finder, 0.37 x, with target spot

Focusing: Motor-driven 3-range switching (0.3 m - 0.6 m/0.6 m - 3 m/3 m and beyond), Macro Mode (0.3 m - 0.6 m), Normal Mode (0.6 m - 3 m), Landscape Mode (3 m and beyond)

Shutter release: Programmed electronic shutter release, 1/2 sec - 1/400 sec.

Exposure control: Automatic, Interlocking range (ISO 800) : LV 5 - LV 15.5,

Exposure compensation (Hi-Key): +2/3 EV

Flash: Built-in, automatic electronic flash, Charging time: 0.2 sec - 7 sec (using a new battery), Flash charging indicator, Fill-in Flash Mode, Effective flash lamp range: 0.3 m - 2.7 m

LCD display: Exposure counter (number of unexposed films), Shooting mode (Selfie, Macro, Landscape, Fill-in Flash, Hi-Key, Auto), Self-timer Mode (1 frame/2 frames continuous shooting)

Power supply: Two CR2/DL CR2 lithium batteries

Capacity: Approximately 40 INSTAX mini 10-pack film packs with new CR2/DL CR2 lithium-ion batteries

Items included: Hand strap, strap ring, warranty document, User’s Guide, 2 CR2 lithium-ion batteries

Dimensions & weight: 113.7mm x 99.2mm x 53.2mm, 281g (excluding the batteries, strap and film)

UK AVAILABILITY AND PRICING:

The instax mini 70 will be on sale in the UK from the end of October 2015, available in Canary Yellow, Island Blue and Moon White with a retail price of £99.99 including 10 shots of instax mini film.

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