The new Fujifilm Instax Mini 90 Neo Classic is a high-end instant film camera. "The mini 90 stands apart from the previous 'cute' image that instax had built up in the past and features a variety of shooting modes for various scenes and applications for users to enjoy," Fujifilm says. These shooting modes include a double-exposure mode, a bulb setting and a macro mode which allows short-distance photography at the press of a button without attaching a closeup lens like previous instax models. Encased in a stylish and premium body, the Fujifilm Instax Mini 90 Neo Classic also has a "kids" mode, a "party" mode and a "landscape" mode. The Fuji Instax Mini 90 Neo Classic is available for £129.99 for the camera only and £139.99 for the camera + 20 sheets of film. In the United States, the camera will go on sale early next year, priced at $199.99.

Fujifilm Press Release

Fujifilm launches instax mini 90 Neo Classic — a stylish, high-end "instax" instant camera with improved image quality and a variety of photography modes

September 26, 2013

FUJIFILM Corporation (President: Shigehiro Nakajima) will launch a high-end model in the series of instax mini instant cameras that offer credit card-sized photo prints instantly. The new instax mini 90 Neo Classic has a premium, camera design with a full range of camera functions. The mini 90 stands apart from the previous "cute" image that instax had built up in the past and features a variety of shooting modes for various scenes and applications for users to enjoy.

The instax mini series enables users to write messages on high quality, credit card-sized photos immediately. The mini series has been popular among teenage girls and women in their early 20s. The new instax mini 90 Neo Classic targets not only women — previously the key target for instax — but now also men. Its premium, feature-rich camera design will attract camera enthusiasts who desire additional features and control over their picture taking. The instax mini 90 offers not just additional features but also improved picture taking quality. The camera detects the lighting conditions and automatically adjusts the flash and shutter speed to optimum settings.

The instax mini 90 Neo Classic offers a variety of shooting modes new for instax. These include the double exposure mode in which 2 images are produced on 1 film sheet by pressing the shutter twice. The bulb* mode keeps the shutter open (10 seconds at longest) allowing night views and light trails** to be clearly photographed. Using these shooting modes will enable users to produce artistic instax creations. There is also the macro mode which allows short-distance photography at the press of a button without attaching a closeup lens like previous instax models. A kids mode, is best suited for photographing kids, pets and other fast moving subjects due to a fast shutter speed. Finally, the party mode allows the subject and background to be photographed clearly even in dark rooms and settings. Other shooting modes and settings are available to help the user capture the perfect instax photo. The instax mini 90 Neo Classic offers even more photo opportunities than previous instax cameras to enjoy greater creativity.

Fujifilm will continue communicating the attractive features of instax cameras as well as the intrinsic values of instax photos in the different aspects of "taking, preserving, decorating and giving" by focusing especially on the multitude applications of an instant photo.

Main Features:

1. Stylish and premium body design
2. Automatically detects the brightness of the surrounding and adjusts the amount of flash and shutter speed to optimize photo quality
3. A variety of shooting functions:

(1) Double exposure mode:
2 images are produced on 1 film sheet by pressing the shutter twice

(2) Bulb mode:
The shutter remains open while the shutter button is depressed (10 seconds at longest), and a light trail can be photographed

(3) Macro mode:
Short-distance photography (30-60cm) is possible

(4) Kids mode:
Suitable for photographing kids, pets and other fast moving subjects due to a fast shutter speed

(5) Party mode:
The subject and background can be photographed brightly and clearly

(6) Other:
Landscape mode, Flash ON/OFF mode

* The shutter is open during the time the shutter button is depressed. This is used when taking a photo over a long period of time to expose k light onto the film in a very dark setting. When the subject moves during shooting, the movement appears as a blur or a trail.
** Line of residual light that leaves a trail.

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