Buried deep down in yesterday’s FujiFilm press release (below the blurb about Fujicolor QuickSnap one-time-use cameras) is the news that Fuji are introducing a ISO 100 speed version of it’s amazingly popular Velvia color transparency film. I regularly use the ISO 50 version of this slide film; it produces breath-takingly saturated colours and is perfect for landscapes. Hopefully the ISO 100 version will retain the same characteristics. Maybe I could even hand-hold the camera with the faster Velvia?!

Website: Fuji Velvia 100

“Today, Fujifilm once again redefines the color reproduction palette for professional photographers, with the introduction of FUJICHROME Velvia 100F Professional. This new color transparency film brings the ultra-high-saturated color of Fujifilm’s renowned Velvia to the ISO 100 speed class. Employing the industry’s first Multi-Color-Correction Layer technology in a color reversal film, as well as new coupler and emulsion technologies, FUJICHROME Velvia 100F Professional delivers world-class color fidelity, reproducing the finest nuances of hues that test the limitations of conventional films, along with ultra-fine granularity (RMS** granularity of 8***). “

FujiFilm also announced a second new film, Astia 100F Professional, “a new color transparency film offering strikingly improved reproduction of skin tone and texture, which will change the face of the fashion, portrait and commercial photography market segments.”