FujiFilm Press Release 09/12/03

FUJIFILM INTRODUCES PREMIUM PLUS PHOTO PAPER FOR OUTSTANDING COLOR PICTURES FROM HOME INKJET PRINTERS

Fujifilm brings its legacy of photography excellence to the home printing category, offering premium photo-quality paper that’s compatible with all inkjet printer models

Valhalla, NY, December 9, 2003 ? Fuji Photo Film U.S.A., Inc., a global leader in digital imaging, today introduces its new Fujifilm Premium Plus High Gloss Photo Paper for consumers who choose to produce their pictures at home.

Fujifilm has leveraged its pioneering history and expertise in digital photo processing to develop its own premium photo-quality paper. Consumers have long associated the Fujifilm brand with color excellence and quality and this new paper follows in that tradition, boasting a broad spectrum of rich, vibrant colors, including “blacker” blacks and “whiter” whites.

With its trusted photo brand recognition, Fujifilm is a natural entrant into the photo paper category, which has seen nearly 50% growth in the last year1. Now consumers can print their digital pictures at home on quality photo paper made by the same company they’ve trusted their photos with for generations.

“Fujifilm has been in the photography business for almost 70 years and we recognize the tremendous emotional attachment between people and their pictures,” explained Paul D’Andrea, Senior Vice President and General Manager, Photo Imaging Division, Fuji Photo Film U.S.A., Inc. “This is why Fujifilm is excited to offer picture takers a digital photo printing option that’s convenient for their lifestyle, whether it is in a traditional retail environment or at home.”

Unlike some competitive photo paper products, Fujifilm Premium Plus Photo Paper will work with all inkjet printer models. It is a glossy-type type paper that is water-resistant and quick to dry. Offered in the two most popular at-home photo sizes—4” x 6” and 8?” x 11”—pictures printed to Fujifilm Premium Plus Photo Paper are suitable for framing, photo albums or scrapbooks.

Fujifilm Premium Plus Photo Paper is currently sold in 4"x 6” in 20, 60 and 100 sheet packs or 8?” x 11” in 20, 50 and 100 sheet packs, and is available in select retailers with widespread distribution planned for the first quarter of 2004.

About Fujifilm

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company’s photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net. Enovation Graphic Systems, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., is the largest U.S. distributor of equipment, consumables and technical services for the graphic communications industry.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.