Fujifilm UK Press Release 21/09/04

London, UK, September 21, 2004 ? Fuji Photo Film (U.K.) Ltd. is launching the PhotoDisc CD-R ? a high quality recordable optical disc that uses the latest digital technology developed by Fujifilm to provide the optimum conditions for protecting and storing everyday digital photos.

Loss of a memory card or unexpected PC system errors are the risks which overshadow any digital photo collection, and although high street digital photo printing services are becoming more and more popular, increasingly people are neglecting to have their digital pictures developed into prints. The Fujifilm PhotoDisc CD-R provides a secure alternative; 10 times more stable than standard CD-Rs and specially designed for long-term photo archiving, the PhotoDisc CD-R provides optimum image quality for digitally recorded photographs and a lifetime guarantee to that effect. 

Identifiable by its distinctive packaging in the classic Fujifilm green, the PhotoDisc CD-R complements the existing range of digital cameras by offering the reliability and technological excellence you would expect.

To ensure that the PhotoDisc CD-R lasts a lifetime, Fujifilm has developed a black substrate which protects the recording layer from the harmful effects of ultra-violet and solar radiation ? the most common causes of image deterioration. Roger Moore, Strategic Business Manager, at Fuji Photo Film explains: ?Accelerated ageing tests using a Xenon Arc Lamp show that the reflection of the new PhotoDisc CD-R is dramatically more stable than others on the market, which is crucial for the storage of material as irreplaceable as digital photographs.?

With a storage capacity of 700MB, a transfer speed of up to 52x and an attractive retail price, the PhotoDisc CD-Rs are an inexpensive and straightforward way to ensure that your customers? precious images and the memories that go with them are protected.