Fuji Photo Film U.S.A., Inc. Press Release

Fujifilm Drives Consumer Capture, Store, Print and Share Solutions; Under the Banner of `Fujifilm Means Digital,’ Fujifilm Showcases a Spectrum of Consumer Digital Technologies at CES 2005

VALHALLA, N.Y.—(Business Wire)—Jan. 3, 2005 Fuji Photo Film U.S.A., Inc., a leader in digital imaging and information solutions, is showcasing its full spectrum of consumer digital technologies at the 2005 International Consumer Electronics Show (CES) (booth #12606) - reinforcing its ongoing commitment to bringing digital technology solutions that help consumers quickly and easily capture, store, print and share pictures and data.
From digital cameras with advanced image sensor technology, to new environmentally friendly optical disc storage media, to photo printing solutions that offer consumers the flexibility of printing at home, from home or at retail, Fujifilm’s digital technology solutions let consumers conveniently capture, store, print and share.

Capture
Fujifilm means digital. But it also stands for quality, innovation and style—evident in the current line up of Fujifilm digital cameras on display at CES 2005. These cameras include the FinePix A330, the perfect camera for the entry-level digital shooter who wants ease-of-use simplicity without sacrificing quality; the versatile FinePix E550, arguably the fastest point-and-shoot digital camera that starts up in a second and virtually eliminates shutter lag; the sleek and trendy FinePix F450, which has garnered several top media awards for its good looks and high performance; the long-zoomed (10x optical), SLR-styled FinePix S5100, and the flagship FinePix S3 Pro with breakthrough Fujifilm imaging technology that captures more detail in high-contrast scenes than any other digital camera in its class.

Store
Fujifilm unveils a new brand and logo for “OXOLIFE,” the oxonol-based photosensitive dye first introduced in Fujifilm 1X-16X DVD+R discs. This new recording layer dye offers significant improvements in light fastness, moisture protection and compatibility while lowering the impact on the environment by introducing an organic compound (no heavy metals) to the DVD manufacturing process. Every year billions of recordable DVD discs are sold worldwide.

On Friday, January 7, Rich Gadomski, Vice President, Marketing, Fujifilm Recording Media Division, participates in “Optical Review”, a panel discussion on DVD media and formats. The panel takes place at 12:00 pm in room N262. Fujifilm is also introducing a new optical media packaging design system that will appear in retail and consumer channels this spring.

Print
With the majority of consumers storing their digital images on PC hard drives*1, the importance of printing digital photos is growing. Fujifilm’s line up of digital photo printing solutions provides consumers with fast, simple and convenient printing options, to help ensure photos are preserved far into the future. Based on its pioneering technology, decades of imaging know-how and strong partnerships with leading retail photo centers, Fujifilm offers a wide range of professional-quality print solutions that meet the needs of today’s busy consumers. These flexible and diverse offerings include in-store, at-home and from-home printing options for digital cameras as well as for increasingly popular camera phones. All of these technologies will be on display in Fujifilm’s booth.

On Friday, January 7, Gael Lundeen, Vice President and General Manager, Photofinishing and Web Services, Fujifilm Imaging Group, joins other industry executives in a panel discussing “How Consumers View, Share and Archive Digital Photos”. The panel, hosted by writer David Elrich, takes place at 12:00 pm in room N264.

Share
Mobile imaging is one of the hottest categories in consumer electronics and as a world-class digital imaging innovator, Fujifilm is leading the way in mobile imaging services for consumers - helping to make the camera phone serve as the world’s smallest photo kiosk. Following a year of product and service introductions with many of the nation’s leading wireless carriers, including Sprint, Cingular and Nextel, Fujifilm is showcasing its prowess in this ever-expanding category, both on the show floor and in the conference rooms where today’s most intriguing consumer electronics topics are debated and discussed.

On Thursday, January 6, John Prendergast, Vice President of Strategic Development, Fujifilm Imaging Group, shares his thoughts on camera phones at a panel entitled “Digital Cameras Get Competition”. The Super Session, moderated by Mike McNamara of Popular Photography magazine, takes place at 11:30am in Room N257.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs approximately 73,000 people worldwide and in the year ending March 31, 2004, had global revenues of more than $24 billion.

In the U.S., Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is committed to being an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at http://www.fujifilm.com.

*1 According to InfoTrends Year 3 Digital Camera Study, February 2004: In 2004, 72% of digital camera users indicated storing photos on their hard drives.