Fujifilm has announced a major re-launch of its Instax range of instant cameras and accompanying films. There are four cameras in the range - the Instax Mini 7S, the Instax Mini 25, the Instax Mini 50 and the Instax 210. Each ‘Mini’ camera produces wallet-sized 62mm x 46mm prints while the larger 210 model prints at 62mm x 99mm. The first three cameras capture photos on Instax Mini film, while the Instax 210 uses the wider Instax Wide film. For more information, visit the website below.

Website: Fuji UK - Instax Mini Site

Fujifilm Press Release

Fujifilm re-launches instant camera range

Fujifilm has announced a major re-launch of its Instax range of instant cameras and accompanying films.

There are four cameras in the range - the Instax Mini 7S, the Instax Mini 25, the Instax Mini 50 and the Instax 210. Each ‘Mini’ camera produces wallet-sized 62mm x 46mm prints while the larger 210 model prints at 62mm x 99mm. Each print has a deep border to write on a personal message if required.

All models feature built-in, automatic flash that makes them ideal for night clubs, concerts and parties. The Mini 50S comes with a motor driven, two-position lens that allows the user to shoot close-up images. This model also features a self-timer that allows for two images to be taken with a single click, ideal for group shots.

Gabriel Da Costa, product manager from Fujifilm explained the move: “The market for instant photography has grown considerably in recent years and we felt the time was right to re-launch and re-brand our Instax range. Our main target area for Instax is 15-25 year old females and we will be taking out advertisements in relevant magazines to promote the range. We’ve also launched www.instax.co.uk together with a Facebook page to really help push instant photography.”

He continued: “Camera phones and digital compacts have brought photography to new areas but nothing can match the thrill of an instant print. There’s a whole generation who missed out on the ‘golden age’ of instant photography and we’re confident that the Instax range will prove to be a big hit with today’s tech-savvy youth. Instax cameras are the ideal addition to parties, weddings and days out and provide a lasting reminder in an instant.”

Instax Mini film (for use in all the Instax mini cameras) comes in a handy cartridge, giving stunning-quality instant images that fit into a purse, wallet or mini photoframe.

Instax Wide Film (for the Instax 210) also comes in an easy-load cartridge and delivers superb quality instant images in a new ‘landscape’ format that’s a refreshing change from the square picture shape long associated with instants.

Based on the same instant film technology that has long benefited the work of demanding professionals, Instax film achieves a level of image quality and colour accuracy that was hitherto thought impossible from these types of films - bringing brilliant instant pictures within everybody’s grasp. Professional quality instant film technology means accurate colour and sharpness with every frame, not to mention a unique and highly attractive way to take and share your photos.

Go to www.instax.co.uk for further information.

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