Fujifilm to Discontinue Quickload Films

December 24, 2009 | Zoltan Arva-Toth | Film | Comment |

Fujifilm Professional has announced that Fujifilm Japan is to cease its manufacture of Quickload films in April 2010. In the background of the decision is a dramatic drop in demand, Fujifilm says. “Unfortunately the volume of Quickload sales has dropped off to such an extent that they are simply not viable products,” explains Russ Gunn, Fujifilm’s Senior Product Manager for Professional Film. Fujifilm has stocks of Quickload Pro 160S, Provia 100F, Velvia 100 and Velvia 50 in storage and, depending on demand, there should be sufficient quantities to last for another 12 months. Sheet film production will, however, continue. From early Summer 2010 Fujifilm’s ranges of 5"x4” and 10"x8” films will be packed as 20 sheet boxes instead of the current 10 sheet packs.

Fujifilm Press Release

Fujifilm to discontinue Quickload films

Fujifilm Professional has announced that Fujifilm Japan is to cease its manufacture of Quickload films in April 2010.

Fujifilm’s Senior Product Manager for Professional Film, Russ Gunn, explained the move: “It is with great sadness that we have taken the decision to withdraw our Quickload range from the market. Unfortunately the volume of Quickload sales has dropped off to such an extent that they are simply not viable products.”

Gunn continued: “We need to consolidate our range of professional films in order to support our remaining lines. We remain fully committed to the continued support of photographers who appreciate the quality and flexibility of real film but sadly this means slower selling films have had to be sacrificed to enable us to continue to produce and market our more popular formats.”

Fujifilm has stocks of Quickload Pro 160S, Provia 100F, Velvia 100 and Velvia 50 in storage and, depending on demand, there should be sufficient quantities to last for another 12 months.

Fans of medium and large format photography will be cheered by the news that Fujifilm is to continue its production of sheet film. From early Summer 2010 Fujifilm’s ranges of 5"x4” and 10"x8” films will be packed as 20 sheet boxes instead of the current 10 sheet packs.

The full range of Fujifilm Professional’s film stock is available to buy online via www.fujilab.co.uk - for further details on the range visit, www.fujifilm.co.uk/professional



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