Fujifilm has announced that the Fujifilm X100 large-sensor compact camera has scooped up an iF Design product design award. Established in 1953, and sponsored throughout by the International Forum Design GmbH of Hanover Germany, the iF product design award is recognized all over the world as a symbol of outstanding design and innovation. As one of the 2012 Product Design Award winners, the Fujifilm X100 will now also be automatically put forward as a nomination for the iF Design’s 100 Gold Award winners, to be announced on 10 February 2012.

Fujifilm Press Release

Fujifilm X100 awards tally continues to rise

In what can only be described as an extraordinary year, the Fujifilm X100 has continued its winning ways with the addition of a prestigious iF Design product design award; the camera’s fourth major International award in just six months.

Established in 1953, and sponsored throughout by the International Forum Design GmbH of Hanover Germany, the iF product design award is recognized all over the world as a symbol of outstanding design and innovation.

Judged by an international panel of 44 acclaimed design experts, the awards are open to both manufacturers and designers and although entries are considered from a very broad range of product areas - including 4322 entries from 1605 participants from 48 countries in 2011 – they are all judged by the same criteria including: design quality, finish, choice of materials, environmental impact, degree of innovation, functionality and ergonomics.

As one of the 2012 Product Design Award winners, the Fujifilm X100 will now also be automatically put forward as a nomination for the iF Design’s 100 Gold Award winners, to be announced on February 10th 2012.

And to put the seal on an extraordinary year, the iF Product Design Award is the Fujifilm X100’s fourth major international award in 2011, with the camera having already received the European Advanced Compact Camera of the Year at the prestigious EISA (European Imaging and Sound Association) 2011-2012 Awards, the TIPA Award for Best Premium Camera plus the equally prestigious award of Editor’s Choice from the 2011 Camera Grand Prix of Japan.

Commenting on the latest award, Adrian Clarke, Director of Fujifilm’s Digital Imaging said: ‘I’m delighted that the X100 has again received such prestigious acclaim and that we have now added the recognition of the design world to the earlier awards by our peers in the professional imaging community. The X100 is well on the way to being one of the most iconic cameras Fujifilm has ever launched’

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About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country’s most popular photographic and imaging brands.

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