The Fujifilm Z100fd digital camera has a unique ‘diagonal slide’ lens cover, illuminated ‘Z’ logo, and totally redesigned metal body. The Z100fd features a 5x optical zoom lens, Face Detection system, intelligent red-eye removal and CCD-shift image stabilisation. “The FinePix Z100fd is the perfect ‘social’ camera for the user looking for a combination of classic styling and cutting edge features. We believe that consumers wanting a super-slim camera shouldn’t have to make compromises on image quality or features, and with the Z100fd they don’t.” commented Adrian Clarke, Fujifilm’s Director of Photo Products. The FinePix Z100fd will be available from UK retailers from mid October, pricing to be announced. The Fujifilm Z100fd will be available in the USA in January 2008 for $249.95.

Fujifilm UK Press Release

26 July 2007

Form meets function in the ultra-slim Fujifilm FinePix Z100fd

Super-compact 5x zoom camera combines high specification with high fashion

Fujifilm today announced the launch of the 8 megapixel FinePix Z100fd, the latest addition to its popular range of ultra-slim, metal-bodied, high performance compact digital cameras. Available in four stunning colour schemes the Z100fd is sure to be a hit with anyone who cares about their image as much as they care about the images they shoot.

Despite being only 19.8mm thick the FinePix Z100fd is packed with state-of-the-art technology and advanced features including a 5x optical zoom lens, Fujifilm’s acclaimed Face Detection system, intelligent red-eye removal and CCD-shift image stabilisation. Dual xD-Picture Card and SD/SDHC compatibility gives users the freedom to choose from a wide range of high capacity memory cards.

Cutting edge design
Designed for the most demanding style-conscious buyer wanting a truly pocketable camera without compromises, the FinePix Z100fd features a totally redesigned metal body that is guaranteed to turn heads whenever and wherever it is used. From the unique ‘diagonal slide’ lens cover, to the cool illuminated ‘Z’ logo, to the eye-catching two-tone colour variations, the FinePix Z100fd’s refined styling and high quality finish set a new, luxurious standard.

The FinePix Z100fd will be available in four sophisticated, subtle two-tone colour schemes; Shell Pink, Satin Silver and Cappuccino Brown, plus Tuxedo Black, a striking black special edition with a contrasting white sliding cover panel. The slender design is almost totally flat, meaning the camera can be carried in a shirt or jacket pocket despite offering the power and versatility of a 5x optical zoom.

The FinePix Z100fd features a large high-resolution 2.7 inch, 230,000 pixel LCD screen, which has a reinforced glass coating for scratch-free durability. A new micro thumbnail view (showing 100 shots on one screen) and new control wheel make sharing the largest collection of images a pleasure.

Feature-packed
Of course style is nothing without substance, and the FinePix Z100fd’s body may be slender, but it is packed with powerful features and advanced technologies designed to make getting perfect pictures – shot after shot - easier than ever.

The FinePix Z100fd boasts an impressive 5x optical zoom lens covering a useful wide angle to telephoto range equivalent to 35-177mm on a 35mm camera. To avoid the problems of camera shake at longer focal length this is also the first Z series model to feature CCD-shift image stabilisation. To further reduce the chance of blur spoiling shots in low light the FinePix Z100fd also features sensitivity settings up to ISO 1600, allowing natural images that retain the atmosphere of evening events to be taken without the use of flash.

For users who prefer to use flash the FinePix Z100fd boasts Fujifilm’s Intelligent Flash system, which sets the power output to achieve natural foreground illumination with balanced background exposure. Intelligent Flash results in visibly more pleasing, natural looking photos, avoiding the harsh lighting effect that can occur with traditional in-camera flash. For times when a decision about lighting could mean a missed photo opportunity, the FinePix Z100fd’s Natural Light plus Flash mode takes two photos in quick succession, one with flash and one without. Both photos are then displayed side by side for quick comparison so users won’t miss the moment fiddling about with flash settings.

Face Detection
The FinePix Z100fd makes perfect portraits simple with Fujifilm’s Face Detection technology. Face Detection works by triangulating eyes and mouth, using an algorithm to optimise focus, white balance and exposure for up to ten faces in a single frame. A green square surrounds the face of the primary subject on the camera’s LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera ‘locked on’ to its subjects until they move out of the picture. The technology works irrespective of the subject’s position in the frame, and is not confused by spectacles.

Say goodbye to red eye – for good
The FinePix Z100fd is among the first of Fujifilm’s compact digital cameras to offer automatic red eye removal, advancing the company’s acclaimed Face Detection system one step further. The FinePix Z100fd uses the system to find and instantly correct any red eye from every face in the frame.

The FinePix Z100fd’s red eye removal system is not confused by lips or red coloured jewellery, as some other systems can be, as it works in tandem with Fujifilm’s Face Detection system to identify eyes and nothing else.  Letting the camera do this retouching is so much quicker and easier than struggling at home with a paintbrush on a PC!

Easy to use features
The FinePix Z100fd’s 16 scene modes include ‘beach’, ‘party’ and ‘fireworks’ for optimum photography, no matter what the event. A redesigned graphical user interface and control layout ensure that the powerful feature set remains easy to use even for the novice digital camera user.

Real Photo Technology
Driving the FinePix Z100fd is Fujifilm’s unique Real Photo Technology (RPT). The guiding principles behind RPT are simple; to set the highest possible standards for overall image quality, to expand digital photography opportunities and to give users fewer wasted shots.

With the human eye as the ideal, Real Photo Technology cameras are designed from the ground up to capture ‘real’ photographs with stunning quality - giving users the power to capture the moment exactly as the eye sees it, no matter how challenging the shooting conditions.

Adrian Clarke, Fujifilm’s Director of Photo Products, said: “The FinePix Z100fd is the perfect ‘social’ camera for the user looking for a combination of classic styling and cutting edge features. We believe that consumers wanting a super-slim camera shouldn’t have to make compromises on image quality or features, and with the Z100fd they don’t.”

FinePix Z100fd features at a glance
- Ultra slim (19.8mm thick) styling with two-tone all metal body
- 5x optical zoom lens (35-177mm equivalent)
- CCD-shift image stabilisation
- Face Detection Technology and automatic intelligent red-eye removal
- 54MB internal memory plus xD-Picture card, SD and SDHC compatibility
- ISO 100-1600 sensitivity at full resolution
- Wide view 2.7-inch high resolution screen
- Playback features including Face Zoom and Micro Thumbnail (100 shot) view
- IR Communication (IR simple ?)
- VGA movie capture of 30 frames per second with sound
- New modes including Folder Select (categorise your photos using handy preset folders) and Illustration Mode.
- PictBridge ™ compatible for direct printing without a PC

Availability & pricing
The FinePix Z100fd will be available from UK retailers from mid October. Pricing will be announced nearer to the date of the launch.*

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call 0870 084 1310

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology.  In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years.  Fujifilm UK currently employs more than 450 people and has become one of the country’s most popular photographic and imaging brands.

© 2007, Fujifilm (UK) Ltd.  Specifications are subject to change.

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