Fujifilm UK Press Release 22/04/04

Fujifilm UK is today celebrating the sale of its two millionth digital camera, which marks the highest number of digital cameras sold by a manufacturer in this country.  The company has achieved impressive sales figures across the full range of its cameras since it first started shipping them in 1996, and this latest milestone is indicative of the vibrancy of the UK digital camera market.

Fujifilm has launched a series of popular cameras in recent months, which have worked to enhance the company’s UK digital camera sales.  In particular, products such as the FinePix F700 Zoom have made it all possible.  This camera - described recently as ‘the true photographer’s compact’ by professional photography publications - has won 17 awards to date, and has been praised by industry experts and consumers alike.  Tellingly, it was a shipment of FinePix F700 Zooms that brought sales to the landmark two million figure.

Fujifilm has come a long way since it pioneered the development of the very first digital camera in 1988.  The earliest model, the DS-1P, was the first camera in the world to be manufactured with removable media. 

The company has continually striven to be at the forefront of technical development, unveiling its innovative Super CCD technology in 1999, then delivering higher resolution and greater dynamic range with the 4th Generation of Super CCD technology in 2003.

Adrian Clarke, Fujifilm’s Director of Consumer Products, commented, “Reaching the two million mark is a great achievement for Fujifilm UK, and it also indicates the healthy state of the market as a whole. Whilst backing our core heritage of film photography, we have a lot up our sleeves in terms of digital technology, and image quality will be at the very top of the Fujifilm agenda for a long time to come.”