Fujifilm Press Release 06/11/03

Fujifilm enjoys a month of acclaim in magazine polls, with the FinePix F700 Zoom gaining widespread plaudits

6 November 2003

Fujifilm’s digital photography expertise has been recognised by a series of accolades and award successes in the past month.

Following its launch in July 2003, the FinePix F700 Zoom has received a series of commendations for its winning combination of style, speed and ground-breaking sensor technology.  The compact digital camera was the first to incorporate Fujifilm’s innovative Fourth Generation Super CCD SR.  The new sensor enables the user to capture highlight and shadow detail missed by conventional digital cameras, resulting in images of stunning quality.  Fujifilm has dubbed this advance ‘High Fidelity PhotographyTM ‘, a reference to the sensor’s extraordinarily faithful rendition of detail.

2003 MAXIM STYLE AWARDS, ‘MONEY TO BURN’ CATEGORY
For the second year running, a Fujifilm digital camera has enjoyed success in Maxim magazine’s annual awards.  The FinePix F700 Zoom won the ‘Highly Commended’ award in Maxim’s ‘Money to Burn’ category.  This follows the winning performance of the FinePix F601 Zoom in 2002.

GQ’s ‘100 BEST THINGS IN THE WORLD’ EXHIBITION
The FinePix F700 Zoom continues its success with acclaim from GQ magazine as one of the ‘100 best things in the world’.  The GQ exhibition, which covers areas such as gadgets, cards, clothes and music, takes place in November and December at the Barclay Hotel, London.

2003 COMPUTERACTIVE READER AWARDS, ‘BEST DIGITAL CAMERA COMPANY’ CATEGORY
For the second year running, Fujifilm has been voted ‘best digital camera company’ by the readers of Computeractive, the UK’s best-selling computer magazine.  Reader voting makes these awards a true barometer of brand perception amongst the UK public.

Adrian Clarke, Director of Consumer Products, Fujifilm, said, “It’s always fantastic to win awards as they are a recognition of everyone’s hard work.  We made significant technological strides with the FinePix F700 Zoom, without compromising the camera’s aesthetics.  This combination has worked, and the fantastic response we are getting is testament to that.”