Kodak UK Press Release

Christmas shopping for friends and loved ones can make even the most experienced shopper break out in a sweat - what to buy the woman who has everything?  The latest survey from Kodak reveals that you won’t go wrong with a gadget – over one in five of the women surveyed would put the latest ‘must-have’ technology item at the top of their Christmas wish list. When Kodak asked women their thoughts on finding a gadget under the Christmas tree, almost 70% of those surveyed said they would be ecstatic or pleased.  Interestingly, technology gifts are popular with all ages and generations – people over the age of 55 are just as likely to put a gadget on their gift list as the 16-24 year olds. The survey also revealed that the digital camera is the item that most people would like to receive, followed by SatNav, mobile phones, MP3 Players and camcorders.

It seems that stylish gadgets are the current ‘hot accessories’ as statistics show they are rising in popularity amongst women. The Kodak survey revealed that the highest proportion of women surveyed would prefer to receive the latest technological toy instead of clothing and beauty products for Christmas. The survey also revealed that gadgets are hugely popular throughout the year and not just during the festive period - over 70% of women have already treated themselves to a technology product this year, highlighting the increasing popularity of gadgets and gizmos amongst women.

Of the women who have requested a digital camera for Christmas, almost half say it is because they hate missing out on picture taking opportunities including holidays, Christmas and birthdays. A further 30% of women say a digital camera would make the ideal present as they have a very keen interest in photography and one in five claim it is because they love the convenience of being able to store and view pictures on camera. 

For those who wish to purchase gadgets as gifts for friends and loved ones this Christmas, Kodak’s digital portfolio offers a wide variety of stylish digital cameras, printers and accessories. Perfect gifts for the most stylish woman include the stunning Kodak EasyShare V705 digital camera, which is small enough to drop into a purse or handbag for outings at Christmas parties this year.

Taking pictures
The Kodak EasyShare V705 – the world’s smallest ultra-wide-angle optical zoom digital camera – is literally bursting with innovative features and functions that will help users take the perfect picture this Christmas.  In addition to being super sleek and good looking, the V705 boasts 7 megapixels and 5X optical zoom. For more information visit http://shop.kodak.co.uk/V705

Sharing & editing pictures
The Kodak EasyShare Gallery (www.kodakgallery.co.uk) enables people to organise, edit and share pictures with friends and family, as well as get real Kodak prints.  It is also possible to order a wide range of beautiful, original gifts including personalised canvases, photo books and even playing cards.

Printing pictures
Real Kodak photos can be printed quickly and easily within seconds using one of the many Kodak Picture Kiosks located at high street retailers, including Boots stores, throughout the UK.  Alternatively, people can print pictures in the comfort of their own home or on the move using the Kodak EasyShare G600 printer.  The printer’s clever and intuitive features include a built-in handle, smart paper tray storage and a battery, making portability a breeze and enabling on-the-go printing.  EasyShare printer docks also allow ‘one-touch’ printing and, when combined with the EasyShare software, picture-takers can show their creative side by making personalised photo greeting cards. 

For more information on Kodak digital cameras, printers and accessories, visit www.kodak.co.uk

The Kodak survey was executed by tickbox.net and included a total survey sample base of 1,090.

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; creative professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at www.kodak.com.

Kodak, EasyShare, Perfect Touch and Retina are trademarks of Eastman Kodak Company. Schneider-Kreuznach are trademarks of Jos. Schneider Optische Werke GmbH used under license by Kodak.