Gary Fong has launched an addition to its line-up of Puffer Pop-Up Flash Diffusers with the introduction of the Puffer Plus. Expanding on the fundamental features of the first-generation models, the Puffer Plus ($24.95) provides photographers with beautifully diffused lighting versus the problematic, harsh lighting that pop-up flashes often create. Redesigned from the ground up, the new Puffer Plus utilises a new shield that is nearly double the size of the original Puffer shield and has an advanced, light-filtering, textured finish. Its convenient sliding rail system allows for quick centering of the shield over the camera’s pop-up flash. Also new to the line-up is the Puffer Plus Warming Shield (sold separately for $9.95 MAP), which when used in place of the shield that comes with the Puffer Plus, creates a gentle warming effect that is ideal for shooting in open shade or enriching the colours of a sunset shoot.

Press Release

GARY FONG TAKES THE PUFFERTM LINE OF POP-UP FLASH DIFFUSERS TO THE NEXT LEVEL WITH INTRODUCTION OF PUFFERTM PLUS AND PUFFERTM PLUS WARMING SHIELD ACCESSORY

This Key Addition to the Company’s Popular Line of Portable Accessory Diffusers is Designed to Eliminate Shadows and Deliver Professional-Style Diffused Lighting

New York, NY – October 1, 2013 – Gary Fong, Inc. (www.garyfonginc.com), developer and manufacturer of cutting-edge photography equipment designed to help photographers experience new levels of creativity, today launched an addition to its popular lineup of PufferTM Pop-Up Flash Diffusers with the introduction of the PufferTM Plus (international patents pending). The PufferTM Plus expands on the fundamental features of the first generation models, providing photographers with beautifully diffused lighting versus the problematic, harsh lighting that pop-up flashes often create. The PufferTM Plus eliminates harsh shadows, red-eye, and hot spots so photographers can achieve beautiful, professional-style photos with minimal equipment. Its compact size makes it ideal for travel and its universal capabilities make it ideal for portraits, group shots, or any scene that requires fill flash.

Redesigned from the ground up, the new PufferTM Plus utilizes a new shield that is nearly double the size of the original PufferTM shield and has an advanced, light-filtering, textured finish. Its convenient sliding rail system allows for quick centering of the PufferTM shield over the camera’s pop-up flash. Affixed directly to the camera’s hot-shoe, the PufferTM Plus does not interfere with in-camera systems to ensure the full capabilities of the camera are preserved. When not in use, the sturdy, travel-friendly PufferTM Plus easily disassembles and stows in a camera bag or even a photographer’s pocket.

Also new to the line-up is the PufferTM Plus Warming Shield (sold separately for $9.95 MAP), which when used in place of the shield that comes with the PufferTM Plus, creates a gentle warming effect that is ideal for shooting in open shade or enriching the colors of a sunset shoot.

“For the millions of DLSR users, the convenience and capabilities of these devices are often debilitated by the compact nature of their flash. Finding a solution for these over-powered flashes is a requirement for any shooter looking to produce quality images,” said Gary Fong, internationally renowned photographer and CEO of Gary Fong, Inc. “By improving upon our wildly popular line of Puffer Pop-Up Flash Diffusers, we’ve developed the ultimate solution for creating professional-style lighting effects in a truly transportable and travel-friendly package.

The PufferTM Plus Pop-Up Flash Diffuser is available for $24.95 MAP. There are two models to choose from: Canon/Nikon/Olypmus/Pentax/Panasonic/Lumix or Sony/Konica Minolta. For more information on the new PufferTM Plus, the new PufferTM Warming Shield, or DSLR compatibility, please visit http://www.garyfonginc.com.

About Gary Fong
Since 1993, Gary Fong, Inc. has positioned itself as one of the leading developers and manufacturers of cutting-edge photography equipment designed to help photographers experience new levels of quality in their work. The legendary Lightsphere, recently updated with the Lightsphere Collapsible, has enabled photographers to create studio-quality lighting effects with very little equipment. Gary Fong, Inc. continues to invent new ways to meet its customers’ changing needs and give amateurs the tools necessary to elevate their photography to the next level. For more information, visit http://www.garyfongestore.com/.

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