GoPro have just launched a premium content licensing portal for global advertising brands and agencies to license GoPro footage and imagery. According to the company, the portal "eliminates the pain points creative professionals have when sourcing content by helping them clear copyrights and likeness rights, easy access to creators’ content and organised, efficient, time-saving tools to search, download and preview content to license for use in advertising, news and other media and entertainment."

Website: GoPro Licensing Portal

Press Release

GOPRO UNVEILS ITS PREMIUM CONTENT LICENSING PORTAL

Today, GoPro is excited to announce the next step in rewarding the GoPro creator community: the launch of a premium content licensing portal for global advertising brands and agencies to license premiere video and images. The high-end offering is all about inspiring creative professionals to use beautiful imagery, incredible stories, and rich data created by GoPro and GoPro creators. Above all, it’s yet another way for GoPro to reward its inspirational creator community.

The portal is unique in that it offers high production value content, all accessible from one source. It also eliminates the pain points creative professionals have when sourcing content by helping them clear copyrights and likeness rights, easy access to creators’ content and organized, efficient, time-saving tools to search, download and preview content to license for use in advertising, news and other media and entertainment.

Key features of GoPro Licensing include:

Discovery

       Content Merchandising - showcasing new and popular content
       Search & Filtering - enhanced discovery based on rich meta-data 
       Video Previews - at-a-glance video previews

Download

       Lightbox - video preview sharing between creative team members
       Downloads - ability to download low and high resolution file formats with batch download functionality
       Watermarking - visual watermarks ensure that the use of pre-licensed content is secure

License

       Licensing - content licensing request workflow
       Access Control - only approved agencies will be permitted to access & license content
       Reporting - license request tracking and reporting

If you are a creative professional and would like to request access, please visit the site to register.

Your Comments