Hasselblad today announced that world-famous commercial photographer, blogger and former Hasselblad Ambassador Ming Thein has been appointed the company's Chief of Strategy. Based out of Kuala Lumpur, Ming specialises in representing the lifecycle of a company – from the people behind the creation to abstract beauty of the finished product – be it massive civil engineering projects, interiors or precision timepieces. In his new role as Chief of Strategy at Hasselblad, Ming will use his customer experience insights to influence the future product roadmap, while helping to strengthen Hasselblad’s market position and meet the needs of semi-professional and professional photographers.

Hasselblad Press Release

Hasselblad Appoints Ming Thein as Chief of Strategy

Hasselblad, the leader in high-quality professional medium format cameras, today announced that Hasselblad ambassador Ming Thein has been appointed as Chief of Strategy.

During his former role as a Hasselblad ambassador, Ming Thein serviced industrial and corporate documentary clients across Asia and further afield. Based out of Kuala Lumpur, Ming specialises in representing the lifecycle of a company – from the people behind the creation to abstract beauty of the finished product – be it massive civil engineering projects, interiors or precision timepieces.

Location work is his forte, with clients including some of the largest developers and construction firms in Asia. Ming also holds an MA in Physics from The University of Oxford, and served as a director at various finance and private equity firms in Asia before quitting to pursue a lifelong dream of something visual, creative and specifically involving photography.

In his new role as Chief of Strategy at Hasselblad, Ming will use his customer experience insights to influence the future product roadmap, while helping to strengthen Hasselblad’s market position and meet the needs of semi-professional and professional photographers.

Speaking about his new role as Chief of Strategy at Hasselblad, Ming Thein said:

“I’m very excited to enter the next chapter of my relationship with Hasselblad; it is an honour to work with a brand that has such a strong history and such great people. I look forward to helping shape the company’s future product strategy to ensure Hasselblad continues to be a leader in photography, image quality and supporter of the arts.” 

Paul Bram, Hasselblad CEO, said:

“We are delighted to welcome Ming Thein on board as our new Chief of Strategy. The combination of his skills as an accomplished photographer and a Hasselblad ambassador mean that Ming has expert insights into our target consumers. We look forward to working with Ming to help shape the future.”

About Hasselblad

Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Made in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and Swedish craftsmanship. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.

The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology. In 2016 Hasselblad launched the H6D, a technological feat with an all new electronic platform, delivering superior craftsmanship and image quality. Later the same year, Hasselblad introduced the world’s first mirrorless digital medium format camera – the X1D.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen and Hamburg with distributors throughout the world.

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