Hasselblad has launched a comprehensive new Customer Care Program featuring special prices on product upgrades, refurbishment, and extended warranties and support. The first stage provides owners of Hasselblad H1 and H2 cameras with an extremely beneficial trade in or upgrade of their equipment to a number of the most recent model configurations. “...we have set up the Hasselblad Customer Care Program, which will provide a foundation for upgrades, trade-in and refurbishment programs, to ensure that all Hasselblad users have access to the most recent and most advanced products.” commented Christian Poulsen, CEO of Hasselblad.

Hasselblad Press Release

Hasselblad announces comprehensive new Customer Care Program

(07/11/2007) - Demonstrating its commitment to users, Hasselblad is today launching a comprehensive new Customer Care Program, featuring special prices on product upgrades, refurbishment, and extended warranties and support for all registered Hasselblad owners. The first stage of the program, starting today, will provide owners of Hasselblad H1 and H2 cameras with an extremely beneficial trade in or upgrade of their equipment to a number of the most recent model configurations.

In the near future, the program will be expanded to cover owners of all Hasselblad digital products or V System cameras. In addition, a special customer care area on the Hasselblad website will offer informative articles, product information, and other helpful material to all registered H System users.

Christian Poulsen, CEO of Hasselblad, comments on the new program, “At Hasselblad, we are proud of the fact that we are continually striving to develop world leading products and new photographic solutions. We do this so that we can live up to our goal of producing the best cameras in the world for the most discerning photographers, helping them, in turn, to produce the finest images in the world.

“We recently announced the launch of the Hasselblad H3DII, the H3DII-39MS and H2F cameras and the discontinuation of production of certain older H System models. Some H System owners have expressed concern that this means we are abandoning these cameras – and their owners. Nothing could be further from the truth. We see the launch of this new Customer Care Program as further proof of our commitment to our customers and to our products.”

One of the cornerstones of the Hasselblad philosophy has always been the long-term support and care provided to all Hasselblad camera systems and the photographers who use them. This has not changed. Hasselblad continues to launch new products – and stop producing older ones – as developments and demands dictate. “We will, however,” says Christian Poulsen, “maintain the support of all our existing models and customers, so long as customer demand continues to justify it. And we will also continue to develop new lenses and accessories for use with these products. We have designed, built, and supported the world’s most successful high end camera systems for over fifty years, and we will do so for at least the next fifty years.

“We trust that this will be seen as a positive step by our customers,” says Christian Poulsen. “Not only are we maintaining our support for the H1 and H2 cameras, but we’ll also continue to release new lenses and other accessories that can be used with these products. The new products we release will, of course, represent the most cutting edge technological developments on the market today and will, we hope, satisfy the aspirations of the owners of previous generations of H System products, who are keen to have access to the latest available technology.”

“For this reason we have set up the Hasselblad Customer Care Program, which will provide a foundation for upgrades, trade-in and refurbishment programs, to ensure that all Hasselblad users have access to the most recent and most advanced products.”

Christian Poulsen concludes, “Our message to photographers is clear - whether you choose to stick with your current H System gear or trade up to the newer, more advanced models, you can rest assured that you will always receive the best support and customer care that Hasselblad can provide, both today and tomorrow.”

For more information, log on to www.hasselblad.com/hcare

Hasselblad Newsletter Extract

Dear Hasselblad camera owner;
At Hasselblad, we’ve never taken a short-term approach to our camera systems. Our systems have always been designed to serve our customers over the life of their photographic careers, all the while exploring and incorporating new technologies. The end goal has always been to put the most cutting-edge, high-end photographic tools in the hands of the most demanding photographers in the world.

These days, with the rapid pace of technological developments and the high initial investment required to enter a high-end photographic system, it is no wonder, however, that many photographers are concerned about the long-term value of their camera investment. Or that many photographers are nervous about making such an investment to begin with.

That’s why we have introduced a comprehensive new service and replacement package for the H System called the Hasselblad Customer Care Program. The Hasselblad Customer Care Program is our way of letting you know that we fully intend to continue to push the technological envelope, that we fully intend to continue to produce the best digital cameras in the world, and that we fully intend to make sure that you do not get left behind in the process.

This program offers a range of attractive service, upgrade, and warranty options to all Hasselblad H System camera owners, and is designed to provide our valued customers with an easy and attractive way to ensure the long-term value of their camera investment.

Enrolment in the program is free and is offered with no obligation to all registered Hasselblad H System owners. Your free enrolment, valid till December 31st, 2011, allows you to take advantage of a range of specially priced or free service or warranty offers, which are described in detail below. To take advantage of this valuable offer, you simply need to register your membership, before February 29, 2008, at: www.hasselblad.co.uk/hcare

The Hasselblad Customer Care Program provides a range of service and support programs to choose from:

1. Extended service/replacement option:
In addition to the standard Hasselblad service and support options, we offer you: 10-year repair and spare parts service from date of purchase on all Hasselblad camera products, which guarantees service and parts availability for 10 years from date of original purchase.
You will also receive a 5 year replacement option that covers you in the event of loss, theft or catastrophic damage to your camera for a period of five years from date of purchase.

2. Factory refurbishment of your Hasselblad H System camera:
Special price of £675.00 net (a savings of £145.00 on the £820.00 list price).
Includes upgrade to the latest level of H2 technology
Requires owner to present Customer Care Voucher by registering prior to February 29, 2008, but payment is required only at time of service.
Redeemable until December 31st, 2011

3. Attractive Trade-up offer:
Upgrade to the latest model configuration
Open to Hasselblad camera owners with digital backs from Hasselblad/Imacon as well as other suppliers

Note! Registering for this program does not obligate you in any way, but simply entitles your to take advantage of these valuable offers at any time during the validation period. For more information, you may also download the “Quick Guide to the Hasselblad Customer Care Program” PDF document by clicking here: Hasselblad Customer Care.pdf

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