Back in 2012, Hasselblad caused quite a stir with the introduction of the Hasselblad Lunar compact system camera. Dismissed by many as nothing but a Sony NEX-7 in drag, the 24-megapixel Hasselblad Lunar was arguably the most talked-about product at Photokina 2012. The intense interest that surrounded the announcement had as much to do with the camera's uniquely ergonomic handgrip and eye-catching, designed-in-Italy body shell as with its astronomical price tag of $6,995. While this actually made the Lunar the cheapest Hasselblad digital camera by a (very) wide margin, it was still a lot more expensive than the NEX-7 with which it shared almost every component - including the sensor, lens mount, AF system, viewfinder and TriNavi control system. If you've always wanted to own one, we've got good news for you - B&H has reduced the price to a much more affordable $1,495. (Meanwhile, the Sony NEX-7 with 18-55mm lens can be yours for $498.)

Via MLZphoto

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