The Hasselblad Lusso is a new full-frame, E-mount compact system camera based on Sony's A7R model. While the headline specifications are the same - including the 36.4-megapixel sensor, the 2,359,296-dot EVF, and the 3-inch 921,600-dot tiltable rear display, among others -, the Hasselblad version boasts an ergonomically sculpted wooden hand-grip and redesigned, "Lunar-style" controls. The Chinese edition of the Hasselblad website has an entire section dedicated to the Hasselblad Lusso, and you can also download the camera's English-language instruction manual as a PDF. The Lusso will be available in a bundle with a 28-70mm f/3.5-5.6 lens, delivered in a luxurious box. The kit is already available in Hong Kong at a price of HK$40,000 (~US$5,160).

Via PR

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