Hasselblad has announced the ten winners of its 2016 Masters Awards. Selected by a combination of a public vote and a professional Masters Jury, the winners include Swee Oh, David Peskens, Roy Rossovich, John Paul Evans, Katerina Belkina, Lars Van De Goor, Natalia Evelyn Bencicova, Georgio Cravero, Jake Reeder and Jake Reeder. The ten winners will be tasked to create a new and unique set of images embracing the theme 'Inspire' (coinciding with Hasselblad's 75th anniversary) for the latest edition of the Hasselblad Masters Commemorative Book.

Hasselblad Press Release

Hasselblad Announce the Winners of Masters Awards 2016

Hasselblad has announced the ten winners of its Masters Awards 2016 - widely acclaimed as one of the world's most prestigious professional photography competitions. The winners were selected by a combination of a public vote and a professional Masters Jury - comprising internationally renowned photographers and imaging experts.

For the first time in Hasselblad Masters Awards history each winning photographer not only gains 'Master' status but also a brand new Hasselblad medium format camera.

Winners will receive their awards, cameras and trophies at a special photokina 2016 ceremony in Cologne this September.

The Hasselblad Masters Awards 2016 winners:

Swee Oh (USA) Architecture
Roy Rossovich (Sweden) Fashion/Beauty
Katerina Belkina (Germany) Fine art
Lars Van De Goor (Netherlands) Landscape
Natalia Evelyn Bencicova (Slovakia) Portrait
Georgio Cravero (Italy) Product
Jake Reeder (Australia) Project//21
Ali Rajabi (Iran) Street/Urban
John Paul Evans (UK) Wedding
David Peskens (Netherlands) Wildlife

Perry Oosting, Hasselblad CEO: "The Masters Awards have always been the ultimate showcase to capture talent that flourishes across the globe. Our 2016 Masters has again demonstrated the outstanding skills out there across the entire spectrum of photo-disciplines".

Judges scrutinised thousands of supreme quality images from professional veterans to aspiring young photographers determined to make their mark.

Masters Jury member Jonathan Beer said: "Picking my favourites from the 2016 finalists was immensely tough. Some categories had obvious stand-out entries but others were much closer to call. Exciting creativity backed-up with technical excellence was what I was looking for.

He added: "The Hasselblad Masters has always been one of the most prestigious competitions in the industry. The winners can take pride in and benefit from the coveted title 'Hasselblad Master' for the rest of their careers. I cannot wait to see what the winners create for the 2016 Masters Book."

* The ten winners will be tasked to create a new and unique set of images embracing the theme 'Inspire' (coinciding with Hasselblad's 75th anniversary) for the latest edition of the Hasselblad Masters Commemorative Book.

About Hasselblad

Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Handmade in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality, Swedish craftsmanship and high performance. For over half a century Hasselblad cameras have captured some of the world's most iconic images - including the first landing on the moon - and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.

The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. Recently Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology: the H5D-50c. The latest CMOS-based product launches also include the CFV-50c digital back for V System photographers and a 200 Mpix Multi-Shot camera H5D-200c MS.

Headquartered in Gothenburg, Sweden, where the cameras are handmade, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen and Hamburg with distributors throughout the world.

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Photo: Swee Oh

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