Hasselblad has announced Hasselblad Masters Volume 4 Evolve, a 240-page hardback priced at €79.90 / $95.00 / £65.00, which will be published by teNeues in September 2014. Over the past few years, the company has provided funding the prestigious Masters photography contest, which honours both established top photographers and outstanding newcomers. In 2014, the theme of the competition was “Evolve.” In Hasselblad Masters Volume 4, twelve photographers present their stunning images on the subject, with accompanying text in English, German, French, Spanish, Italian, Japanese, and Chinese. The winners were selected from nearly 4,000 applicants and were given the opportunity to portray their ideas with high-end Hasselblad equipment.

Hasselblad Press Release

Hasselblad Masters 
Volume 4 
Evolve 

to be published by teNeues in September 2014

Size: 27.5 x 34 cm / 10 5/6 x 13 3/8 in. 
240 pp., Hardcover with jacket 
101 color and 41 b/w photographs 
Text in English, German, French, Spanish, Italian, Japanese, and Chinese
€ 79.90 $ 95 £ 65 
Europe: September 2014 
Overseas: October 2014
ISBN 978-3-8327-9872-7

Hasselblad — a manufacturer of high quality photo technology for more than five decades — has funded the prestigious Masters photography contest, which honors established top photographers and outstanding newcomers. The ever-evolving mission for Hasselblad is to develop the finest capture devices available on the planet. And our unique Masters volumes serve to perfectly illustrate the outstanding camera craft of an elite ensemble of highly gifted photographers. In 2014, the focus is on the theme of “Evolve.” Twelve photographers present their stunning images on the subject in this representative anthology. The winners were selected from nearly 4,000 applicants and were given the opportunity to portray their ideas with high-end Hasselblad equipment. The winners were determined not only by a 24-member jury, but also by the public, who were asked to nominate their favorite images online. The selection criteria not only include ambition, imagination, and technical photographic skills but also the ability to depict emotions. In addition to the established categories such as architecture, fashion, and portraits, underwater photography was included in the competition for the first time.
The winning images will be displayed at exhibitions around the world and honored with a trophy presentation at the photokina Fair in Cologne, Germany, in September 2014 

Renowned photographers in 12 categories show their most extraordinary images in topics including editorial, wildlife, landscape, and product photography 

The 2014 Hasselblad Masters Awards winners are:

Architectural: Martin Schubert, Denmark 
Editorial: António Pedrosa, Portugal 
Fashion/Beauty: Bára Prášilová, Czech Republic 
Fine Art: Rafal Maleszyk, USA 
General: Roman Jehanno, France 
Landscapes/Nature: Hengki Koentjoro, Indonesia 
Portrait: Dmitry Ageev, Russian Federation 
Products: Bryn Griffiths, United Kingdom 
Project//21: Paul Gisbrecht, Germany 
Underwater: Chris Straley, USA 
Wedding/Social: Joseph Goh Meng Huat, Singapore 
Wildlife: Rafaek Rojas, Switzerland

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