HolgaDirect has launched an updated version of its popular Holga Lens for Canon and Nikon DSLR cameras. This is a low-cost plastic 60mm f/8 lens which, once mounted to a Canon or Nikon digital SLR camera, enables digital photographers to closely reproduce the characteristic Holga look associated with Holga medium-format film cameras. The updated version has soft-focus properties and produces more Holga-like vignetting. Several conversion lenses including the Holga Wide Angle Lens, Holga Telephoto Lens, Holga Close-Up Lenses and Holga Macro Lenses can be added for more creative effects. The Holga Lens for digital SLR cameras is available in Canon and Nikon fit at a price of $24.99. Pricing for the add-on conversion lenses ranges from $13.99 to $16.99.

Holgadirect Press Release

HOLGA LENS FOR DIGITAL SLR CAMERAS (Version 2) – NIKON AND CANON

Hong Kong, 1st April 2011 – An update of the already popular Holga Lens for Digital SLR Cameras has now been made available by Holga. This low cost photographic lens enables Digital SLR photographers (currently Canon and Nikon) to mount a Holga Lens to their digital camera bodies for creative effect. The lenses come in either standard Canon mount (model HL-C) or Nikon mount (HL-N) and are available from the HolgaDirect online store.

The Holga Lens for Digital SLR is a low cost plastic 60mm f/8 lens. Once mounted to a Canon or Nikon Digital SLR it enables the Digital Photographer to closely reproduce the characteristic Holga look previously only achievable using Holga film cameras. This product is designed to appeal to Digital Photographers who are interested in alternative creative photographic methods and images. No additional modification is required to the camera other than the mounting of the Holga Lens. This update to the lens adds increased Holga like vignetting and soft focus properties to the images created. These effects were more subtle in the first version of the lenses and so have been made more prominent after customer feedback.

The standard Holga method of focusing (Zone Focus method) is employed as per the standard Holga film camera. In addition once the lens is mounted to a Digital SLR additional Holga lenses and accessories can be added for more creative effects. These include the Holga Wide Angle Lens (HW-05), Holga Telephoto Lens (HT-25), Holga Close-Up Lenses (CLS-1) and Holga Macro Lenses (MLS-1).
The following links can be used to view the products in the HolgaDirect store:

Holga Lens for Canon (HL-C):  http://shop.holgadirect.com/collections/frontpage/products/holga-canon-camera-slr-lens-hl-c
Holga Lens for Nikon (HL-N):  http://shop.holgadirect.com/collections/frontpage/products/holga-nikon-camera-slr-lens-hl-n

ABOUT HOLGADIRECT
HolgaDirect is a company based in Hong Kong specializing in Holga Cameras and Accessories. The aims of the company are to provide information and resources to existing Holga Photographers and those interested in this field of photography as well as hosting an online store for the purchase of Holga products.

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