The HP Photosmart Pro B8850 is a new photo printer aimed at advanced amateur photographers. The HP B8850 is seamlessly integrated with Adobe Photoshop CS3, features an Electrostatic Drop Detection printhead management system that efficiently self-monitors and self-cleans the printer, and automatically adjusts print settings to maintain color consistency. It also offers truly neutral black-and-white printing with individual HP Vivera pigment inks. The HP Photosmart Pro B8850 Photo Printer is expected to be available for purchase in North America in April for $549.

HP Press Release

HP Expands Professional Photo Printer Offerings for Advanced Amateur Photographers

SAN FRANCISCO, Jan. 15, 2008 – HP today unveiled at Macworld Expo the HP Photosmart Pro B8850 Photo Printer, rounding out the company’s growing portfolio of printing solutions for the advanced amateur market.

The HP Photosmart Pro B8850 Photo Printer enables photographers to create and publish professional-quality portraits, landscapes, marketing collateral and other image-rich materials and features several technological advancements to ensure outstanding performance and brilliant, predictable color.

Breakthroughs in color management
The HP Photosmart Pro B8850 Photo Printer contains several color management advancements that simplify the printing experience. The printer is seamlessly integrated with Adobe Photoshop® CS3, enabling users to print directly from their preferred workflow. The choice is then automatically synchronized with the color management setting, eliminating issues associated with “double color management.” This technology also is available in a free software download for the award-winning HP Photosmart Pro B9180 Photo Printer.

“HP played an instrumental role in our development of the improved printing experience of Adobe Photoshop CS3,” said Kevin Connor, senior director of product management, Professional Digital Imaging, Adobe. “Thanks to design input from HP, creative professionals can generate their prints more quickly and easily, while taking advantage of color controls and a unified printing interface that help provide predictable and consistent prints.”

Additional advancements that ensure consistent color and superior gallery-quality prints include Electrostatic Drop Detection and closed-loop calibration. The Electrostatic Drop Detection printhead management system efficiently self-monitors and self-cleans to keep the printer in top condition while minimizing waste by cleaning only the individual print nozzles that require attention. Closed-loop calibration automatically adjusts print settings to maintain color consistency.

Precise, long-lasting color with HP Vivera pigment inks
An exclusive at this price, the HP Photosmart Pro B8850 Photo Printer offers truly neutral black-and-white printing with individual HP Vivera pigment inks – including photo black, matte black and light gray – eliminating the need to swap out cartridges to print in matte or gloss.

HP’s high-capacity Vivera pigment inks are formulated with exclusive pigment dispersion Electrosteric Encapsulation Technology, offering an extensive palette of life-like colors, deep rich blacks and true neutral grays for fast-drying, color-stable, water-resistant photos with exceptional fade resistance for more than 200 years.(1) To learn more about HP photo permanence and durability and to experience a visual demonstration of HP’s light fade simulator, visit www.hp.com/go/printpermanence.

Media variety for professional prints
The HP Photosmart Pro B8850 Photo Printer allows photographers to print creative content the way they want on a wide assortment of media, including HP Advanced Photo Paper, and digital fine art media up to 0.7-mm thick, including canvas and fiber-gloss, for professional, color-accurate prints with exceptional image quality and durability that maintain color integrity and resist fading for generations.(1)

The media portfolio includes HP Hahnemühle Smooth Fine Art Paper, HP Hahnemühle Watercolor Paper, HP Aquarella Art Paper, HP Artist Matte Canvas and HP Professional Satin Photo Paper for brilliant prints up to 13 x 19 inches in as fast as 90 seconds.(2)

Commitment to compatibility
HP is dedicated to overall customer experience and offers full-featured Mac driver support for more than 1,000 HP models across all HP product lines. Furthering this commitment, the HP Photosmart Pro B8850 Photo Printer is Mac OS X v10.5 Leopard compatible out of the box. In addition, the HP Photosmart Pro B8850 Photo Printer is compatible with Mac OS X v10.3.9 or higher; G4, G5 and Intel® Core™.

Additional information about Mac support for the HP Photosmart Pro B8850 Photo Printer is available at www.hp.com/go/mac. The HP Photosmart Pro B8850 Photo Printer is expected to be available for purchase in North America in April for $549.(3)

Backed by HP Total Care
HP offers a comprehensive support package for the HP Photosmart Pro B8850 Photo Printer that includes a one-year limited hardware warranty backed by HP Customer Care, service and support and one-year technical phone support.

With HP Total Care, customers can depend on award-winning service, advice, learning and convenient support, including eSupport options such as printer diagnostics and software driver updates; the ability to chat real time with a support agent; 24x7 toll-free technical support in both English and Spanish; and, email responses in as fast as one hour.

HP’s Customer Care program provides assistance with installation and ongoing user support to ensure a great product experience. Support information is available at www.hp.com/cposupport.

About HP
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $104.3 billion for the four fiscal quarters ended Oct. 31, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com.

(1) Based on preliminary display-permanence testing under glass by Wilhelm Imaging Research. For details, visit http://hp.com/go/printpermanence.
(2) After first page; see www.hp.com/go/inkjetprinter for details.
(3) Actual price may vary.

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