HP Press Release

Join in the Fun of Home Photo Printing - Easy photo printing with the new versatile HP Deskjet 5440 Photo Printer

HP today announced the launch of the HP Deskjet 5440 Photo Printer, a versatile printer that makes it easy for everyone to print high quality, long lasting photos and a range of documents from home. Designed for people who enjoy sharing photos with friends and want the printing process to be as easy as possible, the HP Deskjet 5440 Photo Printer offers the key benefit of being able to print photos as easily as it does letters, e-mail, postcards and greeting cards. With impressive print speeds users can produce a 10 x 15 cm photo in as fast as 27 seconds.  Users can also print on any size of photo paper from 10 x 15 cm right up to large panorama (215 x 610 mm).  By using HP Vivera Inks, users can print in 4-ink or in optional 6-ink colours for photos that will resist fading for generations1.

The HP Deskjet 5440 Photo Printer includes HP Real Life technologies, a range of automatic tools that can be used to further improve images.  These tools allow users to automatically remove red-eye from their photos and brighten up poorly lit images using the HP Adaptive Lighting feature. PictBridge-enabled digital cameras can be connected via the printer’s front port for convenient printing without having to switch on the computer.  When using a PC, HP Image Zone software allows quick and simple editing, archiving and sharing of images by email.

While capable of printing outstanding quality photos, the HP Deskjet 5440 Photo Printer is equally good when used for everyday tasks.  This printer produces everything from web pages to school projects and professional quality business documents, complete with crisp, sharp colour graphics. Print speeds are impressive too, with black & white pages printing at up to 22 pages per minute (ppm) and colour at up to 21 ppm.

Further convenient features include the ink back up mode and a one touch ‘print cancel’ button to help minimise paper waste.  A 100 sheet fold up tray enables easy storage and transportation.

The HP Deskjet 5440 Photo Printer will be available from September 15 2005 at a recommended street price of £59.99 (actual prices may vary).

1 Based on Wilhelm-Research.com light-fade testing under glass (as of January 2005) using the HP 342 Tri-colour and the optional HP 348 Photo Inkjet Print Cartridges on HP Premium Plus Photo Papers; for more information on fade resistance testing factors, visit http://hp.com/eur/faderesistance and http://www.wilhelm-research.com

The following inkjet print cartridges ship with this printer:
HP 336 Black Inkjet Print Cartridge, 5 ml, (C9362EE)
HP 342 Tri-Colour Inkjet Print Cartridge, 5 ml, (C9361EE)

The following inkjet print cartridge is compatible with the printer:
HP 348 Photo Inkjet Print Cartridge, 13 ml, (C9369EE)

Premium Plus Photo Papers
HP Premium Plus Paper, glossy (Q2503A), 10 x 15 cm (borderless), 20 sheets

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended April 30, 2005, HP revenue totaled $83.3 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.