HP Press Release

HP Launches Mobile Moments – the Online Star- Studded Mobile Phone Photography Exhibition

BRACKNELL, UK, March 14, 2005.  HP (NYSE, NASDAQ: HPQ) today announced it will be unveiling Mobile Moments (www.hp.com/eur/mobilemoments), an online celebrity mobile phone photography exhibition in aid of Maggie’s Cancer Caring Centres and HP digital villages. HP has asked leading photographers, artists and entertainment personalities to contribute their first mega-pixel mobile phone photograph to the exhibition. Each participant was asked to capture their own ‘mobile moment’ – a spontaneous image caught in the moment. The result is a thoughtful, imaginative and sometimes funny look at what makes celebrities tick.

‘Mobile Moments’ is an interactive online gallery where visitors will be able to see over 200 celebrity camera phone images. They will also be able to upload their own camera phone images so that their ‘Mobile Moment’ can take its place alongside the celebrities. It will also be possible to vote for their favourite celebrity photo and for other visitors’ ‘Mobile Moments’. In addition, visitors will be able to see which images are attracting most votes from other users, and perhaps find that their ‘Mobile Moment’ is one that other people find the most impressive.
Visitors to the ‘Mobile Moments’ website visitors from selected countries (UK, Germany, Italy, Spain, France, Netherlands and Belgium) will be able to enter a competition to win an HP Photosmart 375 printer and the latest Nokia or Sony Ericsson camera phone.

Celebrities and photographers who have taken part in Mobile Moments include:

Minnie Driver – Hollywood actress Driver has starred in over thirty films and recently released her long-anticipated first album.
Jamie Oliver - the brilliant chef who taught the world to cook again – and to love it!
Sam Taylor-Wood - creator of thoughtful photography, film and video installations, Sam’s work is included in some of the world’s most important museums and has exhibited across many European countries including Germany, France and Spain.

Nick Knight – widely considered to be the greatest fashion and celebrity photographers of our time across the world.
Alexander McQueen – this ‘bad boy of fashion’ and former head designer at Givenchy has taken on one of the highest profile jobs in the business –working as head designer in the Gucci group.
Gavin Bond - this professional lifestyle photographer and advertising director frequently shoots for publications such as FHM, Tatler and Elle and has photographed international fashion icon Vivienne Westwood. Gavin has now made a special addition to his services that now include mobile phone photography.
Franz Ferdinand - bringing new generation rock to live music venues everywhere, Franz Ferdinand are one of 2004’s greatest new talents.
The Libertines – one of the most talked-about bands of the year.
The New York Dolls – the legendary New York band has reformed after twenty years much to the delight of fans and critics alike.
Sophia Myles – known as the beautiful Lady Penelope from the recently launched Thunderbirds film in France, Spain, Portugal, UK and Germany.
Sadie Frost – one half of the celebrated Frost French label, distributed worldwide, Sadie is one of the hippest cosmopolitan fashion icons.
The Roots - a hip hop band from Philadelphia, USA who have been on the scene for over ten years
Har Mar Superstar - the music industry’s most unlikely sex symbol, from Minnesota has wowed fans with his original tunes and a pair of tight-fitting pink pants.
Edith Bowman - a TV presenter and BBC Radio 1 DJ, Edith is a popular face on the showbiz circuit

All of the images will be auctioned on eBay.com to raise funds for the chosen charities. Auction dates will be posted on the Mobile Moments website.
“Mobile Moments continues HP’s wider association with the arts and leadership in camera phone printing”, Michael Diehl, vice president of HP Consumer EMEA says. “There is a natural fit between HP & the arts and we are delighted with the Mobile Moments +hp exhibition. We are committed to providing camera phone printing technology that facilitates the arts in a range of fields. We believe that through this, we are providing a useful technology for everyone from design houses to the individual user.”

The online exhibition works in conjunction with two of the world’s most respected and innovative mobile phone brands - Nokia and Sony Ericsson. Mobile phone users are now able to print photos, multimedia messages (MMS), email, text messages (SMS), notepad files, contacts and calendar items using a range of HP printers. So wherever you go, you can capture mobile phone images and print them off in minutes using HP printing technology.

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31, 2005, HP revenue totaled $81.8 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.

About Maggie’s Cancer Caring Centres
Maggie’s Cancer Caring Centres (www.maggiescentres.org) are for anybody who has, or who has had cancer. They are also for their families, their friends and their carers. The aim of Maggie’s Centres is to help people with cancer to be as healthy in mind and body as possible and enable them to make their own contribution to their medical treatment and recovery. The friendly environment of the centres, close in each case to a major cancer hospital treatment centre, invites people to take time out and gives them a non-institutional place they can call their own. 

About Nokia
Nokia is the world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia is dedicated to enhancing people’s lives and productivity by providing easy-to-use and secure products like mobile phones, and solutions for imaging, games, media, mobile network operators and businesses. Nokia is a broadly held company with listings on five major exchanges. For more information, please visit www.Nokia.com

About Sony Ericsson
Sony Ericsson Mobile Communications AB serves the global communications market with feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 4,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit www.SonyEricsson.com

About HP Digital Villages
The HP digital villages program is part of HP’s broader efforts to bridge the digital divide through e-inclusion. HP’s vision of the future is one in which all people have access to the social and economic opportunities of the digital age.

Following the success of the international launch of the first HP EMEA digital villages program on October 11, 2001, with the selection of three underserved communities in Africa and Europe, the EMEA Grants Committee decided in July 2002 to launch two new Digital community centers in Hungary and Ireland. Visit http://h41142.www4.hp.com/digital_villages.asp for more information.