The HTC U Play is a 5.2" smartphone with a 16-megapixel camera, PDAF and a 28mm (eq.) f/2 lens. Other notable features include optical image stabilisation, a dual-tone LED flash, HDR and raw image capture, and Full HD (1080p) video recording at 30fps. The front-facing camera module has a similar set of specifications and offers UltraPixel technology (a form of pixel binning). Powered by an octa-core Mediatek Hello P10 CPU, the HTC U Play comes with either 3GB or 4GB of RAM and 32GB or 64GB of internal storage (expandable via a microSD memory card). The HTC U Play will be available next month through Dixons Carphone in a range of colours.. Pricing to be confirmed.

Press Release

HTC U Play: For the playful you

This is HTC U Play. The playful phone that fits perfectly in your hand

It reflects U

Beautiful with its sophisticated new liquid surface

It learns from U

Evolving as your companion, getting to know you better over time

It listens to U

Unique in adapting sound to your personal hearing

It captures the best U

Vivid light, color and detail with UltraPixel cameras front and back

Reflects U

Shine on with the 5.2” smartphone designed to reflect the best you

A new, beautifully 3D contoured, liquid surface

Lustrous, symmetrical, curved glass construction reflects light beautifully

Color from vapored minerals layered to add depth and brilliance from every angle

As the polished surface bends and blends seamlessly into the side of the phone

We’ve paid special attention to each detail.

Learns from U

HTC U Play comes with HTC Sense Companion2

The personal companion who is always learning from you

It even comes with voice recognition built-in

So it’s able to respond to your voice –

Just say the word to navigate your phone, take or reject incoming calls,

Snooze or dismiss an alarm, send messages and even begin hands-free navigation.

It knows you – and it’s made to evolve and get to know you better over time.3

Listens to U

Every person’s inner ear is as unique as their fingerprint

HTC USonic4 analyses your inner ears with a sonar-like pulse, and then adapts to you

Like having a sound engineer in your phone

Tiny microphones listen for the sonic reflection in your ears

One in the left ear, one in the right

Analysing the reflected tone to optimise the headset just for you

Now you can hear the details you were missing.

Whether you’re in a library or at a party, you can adapt your headset to suit noise levels around you.

Captures U

Take brilliant selfies anyway you like

Easily switch between 16MP and UltraPixelTM in the front camera5

So you can choose between unparalleled light sensitivity* of UltraPixel

Or the high resolution of 16MP for whatever meets your need

The 16MP main camera delivers less blur, faster focus, better photos at night

Because you never want to miss that perfect moment.

HTC U Play

Perfectly symmetric

Exquisitely thin

Featuring HTC Sense Companion, HTC USonic adaptive audio, and 3D curved glass

Built to reflect the best U – the #BrilliantU

The HTC U Play will be available to buy through Dixons Carphone in a range of colours. They will also be available through our distribution partners, Brightstar and Data Select and online from HTC.com, Amazon, Very.co.uk and other leading retailers. Pricing to be confirmed and availability will be from February.

1 HTC U Ultra is also available in a premium, ultra-hard, sapphire edition with 128GB internal storage. Consult local retailer for availability.

2 HTC Sense Companion retrieves information from third party websites and databases. HTC is not responsible for the accuracy of such third party content.

3 Some feature available for download in 2017 and may not be pre-installed. Feature installation requires an internet connection and download and acceptance of an HTC system update.

4 Inbox accessories may vary from country to country. Please check with an authorised retailer or operator for availability. HTC USonic compatible with USB-C connection only

5 UltraPixel mode is four times more sensitive to light than standard mode.

About HTC

HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). www.htc.com

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