PictoColor Press Release

PictoColor Releases iCorrect EditLab Pro 5.0 Color Correction and Color Editing Software for Photoshop Users

New digital photo software features advanced auto black and white conversion, auto sepia tone, sharpening, and noise removal for turning everyday pictures into fine art images.

January 17, 2006—Burnsville, MN, USA, PictoColor Corporation has released iCorrect EditLab Pro 5.0 (http://www.pictocolor.com/editlabpro.htm), a new version of its highly acclaimed color correction and color editing software. The new version features advanced automatic black and white conversion and automatic sepia tone for sophisticated artistic effects.  In addition, iCorrect EditLab Pro 5.0 now includes sharpening and noise removal technology for enhanced image quality and productivity.  Version 5.0 builds on iCorrect EditLab Pro’s tradition of fast and easy color correction and color editing by offering sophisticated, yet easy to use black and white conversion and toning tools for adding an additional level of expression to an image.  As photographers continue to rediscover the timeless beauty of black and white photography, iCorrect EditLab Pro 5.0 will help them turn everyday shots into stunning fine art images.

Black and White Conversion and Toning
One of iCorrect EditLab Pro 5.0’s advantages over other programs is its ability to preserve rather than discard the valuable color information during the conversion process.  This makes it possible to easily “bring back” certain colors on a hue-selective basis for amazing effects.  Coupled with its advanced toning controls, iCorrect EditLab Pro 5.0 gives the photographer an enormous amount of creative flexibility.

Sharpening and Noise Removal
For the first time, iCorrect EditLab Pro 5.0 includes two image processing tools that go beyond color - sharpening and noise removal. iCorrect EditLab Pro can now apply sharpening and channel-independent noise removal in combination with color correction.  Since applying a color correction typically makes any noise even more noticeable, performing both functions simultaneously offers a great advantage.  Combining sharpening and noise removal with color correction further enhances digital workflow productivity by eliminating the need for additional steps or other tools.

Features
iCorrect EditLab Pro’s SmartColor approach to color correction involves the following features:

Neutral balance for automatically removing unwanted color cast
Custom neutral balance controls for defining preferred “neutrals”
Tonal range adjustment for automatically setting black point, white point and gray point
Brightness, contrast and saturation adjustment to automatically correct exposure
Independent shadow and highlight adjustments
iCorrect Memory Colors—predefined memory colors automatically correct skin tones, foliage, and sky
Create, edit, and add custom memory colors.
Corrected image is profiled into selectable RGB color space to color managed workflow
Create, edit, and apply ICC input profiles
Automatic Black and White conversion
Automatic Sepia Tone conversion with advanced toning controls
iCorrect EditLab Pro 5.0 has become an indispensable color correction tool for many digital photographers and photo labs.  It offers a revolutionary, yet simple and straightforward way of optimizing the color of any digital picture and then applying the correction parameters to a batch of pictures taken under similar conditions.  The Photoshop plug-in version is action enabled and the stand alone version features ProcessQ for automatically applying customized correction parameters to a group of pictures. The goal of iCorrect EditLab Pro 5.0 is to provide professional photographers and photo labs with a workflow tool that will save time and money in the production of accurate color pictures.

Compatibility
Microsoft Windows 98SE, ME, 2000, 2003, XP Home and Professional
Apple Macintosh 9.2, 10.X
Plug-in compatible with Photoshop 7, CS and CS2, Photoshop Elements 2.0, 3.0, 4.0 and most photo editing applications supporting Photoshop plug-ins.

Availability
Available for either Microsoft Windows or Apple Macintosh operating systems iCorrect EditLab Pro may be purchased at PictoColor’s secure on-line store at www.pictomarketplace.com for $99.95 as a software download.  An upgrade to the new iCorrect EditLab Pro 5.0 is available to current users of PictoColor’s iCorrect EditLab 4.0 or EditLab Pro 4.5 for $69.95 as a software download.  A free downloadable demo version is available at www.pictocolor.com.

About PictoColor
PictoColor is a leading developer of easy-to-use time saving photo editing, color correction and color management software including iCorrect Portrait, iCorrect EditLab Pro, CorrectPhoto and inCamera as well as a resource for related imaging products and services.  PictoColor products serve digital photo enthusiasts, professional photographers and photo labs. PictoColor is located at 151 West Burnsville Parkway, Suite 200, Burnsville, MN 55337, Tel: 952-894-8890, Fax: 952-894-0784, www.pictocolor.com, www.pictomarketplace.com Contact: [email protected]

Copyright© 2006 PictoColor® Corporation. PictoColor®, CorrectPhoto and EditLab are trademarks of PictoColor Corporation.  Pictographics®, inCamera®, iCorrect®, and are registered trademarks of Pictographics International Corp. All trademarks referenced in this document, whether identified as trademarks or not, are the sole property of the legal owners of such marks. Pictographics makes no such claims to any such marks nor willingly misused or misapplied any marks.