ILFORD is sponsoring a photo exhibition by photographer Paula Barr at the World Economic Forum in Davos, Switzerland. USA Route 90 Highway, Gulf Coast Echo is a photographic journal that tells the story of the devastating effects hurricanes can have on displaced persons and survivors. “I am very honored to be a part of this forum and to have the opportunity to showcase my work. As an artist, it is important to use high quality and archival material to ensure the best possible results. With the support of ILFORD and the use of ILFORD color products, I have been able to produce superior quality prints from my digital files and color negatives.” commented Paula Barr.

ILFORD Press Release

Renowned photographer Paula Barr to showcase Gulf Coast Echo images on ILFORD ILFOCHROME

Marly, Switzerland- ILFORD announces today its sponsorship of a photo exhibition by renowned photographer Paula Barr, at next year’s World Economic Forum in Davos, Switzerland, from 23-27 January 2008.

Showcasing images of the most affected locations along the coast-hugging, USA Route 90 Highway, Gulf Coast Echo is a photographic journal that tells the story of the devastating effects hurricanes can have on displaced persons and survivors, who are neglected and moved around in the storms’ aftermath.

Using ILFORD ILFOCHROME media, Paula Barr was able to use a medium that would really capture the detail and impact of her images, as she explains: “I am very honored to be a part of this forum and to have the opportunity to showcase my work. As an artist, it is important to use high quality and archival material to ensure the best possible results. With the support of ILFORD and the use of ILFORD color products, I have been able to produce superior quality prints from my digital files and color negatives.”

The ILFOCHROME media has long been acknowledged for producing bright, striking images from color positives, such as slide films or digital files, due to the image-forming dyes in the product. The picture is formed by selective removal of dye during the photographic development process, which ensures the color that forms the final image is a faithful representation of the original subject. The resulting print combines unmatched color rendition, sharpness, contrast, and legendary stability enabling photographers and artists alike to bring out a variety of subtle details which may otherwise have gone unnoticed.

“ILFORD is particularly proud to support Paula’s exhibition and to be a part of such an important event as the World Economic Forum”, said Andrew Stewart, Sales and Marketing Director, ILFORD Imaging Switzerland GmbH. “The overwhelming destruction and suffering caused by natural disasters are sometimes difficult to convey through words. Paula’s images do much to portray the devastating impact experienced by the people in the affected communities, and are important in helping to raise public awareness of environmental and social issues. We are very happy to lend our support to this cause and to such a high profile international event.”

The exhibition has been organized by Julia Van Haaften, former curator and founder of the photography collection at The New York Public Library in New York City.

About Paula Barr
PAULA BARR was raised in Mobile, Alabama, in the American South, where her roots still run deep. She completed art studies in the North and established herself as a photographer in New York City while still a young woman.

Attracted to architectural, engineering and industrial subjects, Paula Barr tackled them ingeniously as a freelance photographer for public agencies as well as corporations ranging from the Museum of Modern Art (New York) and the International Photography Hall of Fame and Museum, to Goldwater Memorial Hospital and AON Corporation, among many others.

As a result of her numerous visits to the Gulf Coast Region, her desire to support recovery efforts has increased over the years. Through “Gulf Coast Echo”, Paula hopes to keep alive the “old news” of the region’s unfinished recovery by focusing on what was lost and what needs to be regained.

For more information on Paula Barr, please visit www.paulabarr.com

About ILFORD
Founded in 1879, ILFORD is a leading player in the development and manufacture of photo quality media for both inkjet printing and color** photographic processes. The ILFORD worldwide Digital Imaging and Colour Photo businesses, including the R&D and manufacturing operations in Switzerland have been owned by Oji Paper, Japan, since July 2005. ILFORD now operates as a fully owned subsidiary within Oji’s Communications Paper Division, enabling the ILFORD capabilities to run all the way from raw paper through to the highly sophisticated product design and manufacturing processes incorporated in the end product made in Switzerland.

The ILFORD name is well established in the history of Imaging and today it continues to be associated with cutting edge technology thanks to its strong links to the photo imaging marketplace, R&D, technical know-how and manufacturing capabilities.

For more information on ILFORD, please visit www.ilford.com

** The ILFORD Black and White Photo business, including the UK Manufacturing facility, was acquired by HARMAN technology Limited. Trading as ILFORD Photo, HARMAN is licensed to use the ILFORD brand in association with traditional Black and White silver halide products only.

About OJI ILFORD USA
Established in January of 2006, Oji ILFORD USA was incorporated to meet the demanding needs of the North American inkjet market. Oji ILFORD USA is responsible for the sales and marketing of all inkjet and related technology paper products to the North American market and its products are manufactured within the Communications Papers Division of the Oji Paper Group.

The manufacturers are made up of the Parent Company, Oji Paper Co. Ltd., ILFORD Imaging Switzerland and Kanzaki Specialty Papers. The Oji Paper Group companies comprise one of the largest surface coating companies in the world, enabling Oji ILFORD USA to have the most dynamic and complete product offering available in the market today. Oji ILFORD USA (OIUSA) key objective is to bring its clients a world of imaging choices.

For more information on OIUSA, please visit www.ilford.com

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