Ilford has joined forces with JP Distribution to distribute its ILFOCOLOR and ILFOCHROME products in the the UK and Ireland.  “It was essential for ILFORD to establish the right distribution partner for the UK considering the importance of the product,” explained Andrew Stewart, Sales and Marketing Director, ILFORD Imaging Switzerland GmbH. ILFORD ILFOCHROME is renowned for its colour saturation and archival properties, and is valued by curators, gallery owners and collectors alike.

Ilford Press Release

ILFORD introduces new UK distribution routes for its ILFOCOLOR and ILFOCHROME products

JP Distribution to help drive future of ILFORD colour products for the professional marketplace

Marly, Switzerland, 13 June, 2007 – Ask a professional photographer what it takes to produce a stunning colour photograph and the chances are that they will wistfully speak of ILFORD ILFOCHROME products. When ILFORD was acquired by Oji Paper Group in 2005, rumors circulated that the move signified the end of the ILFOCHROME ‘gold standard for print quality’ era. Not so! ILFORD ILFOCHROME is still available and is better than ever thanks to its world renowned colour saturation and archival properties, valued by curators, gallery owners and collectors alike.

Professional colour products continue to be a strategic part of the ILFORD business and the company is committed to its future. “It was essential for ILFORD to establish the right distribution partner for the UK considering the importance of the product,” explained Andrew Stewart, Sales and Marketing Director, ILFORD Imaging Switzerland GmbH. By joining forces with the UK distributor, JP Distribution, ILFORD has created an exclusive distribution route that permits the shipment of products around the UK and Ireland.

The ILFOCHROME process has long been acknowledged for producing bright, striking images from colour positives due to the image-forming AZO dyes built into the paper - not in the process. These dyes are selectively bleached out during the developing process which ensures the colours stay as faithful to the original transparency as possible. The resulting image combines unmatched colour rendition with sharpness and contrast, enabling fine art photographers to bring out a variety of subtle details which may otherwise have gone unnoticed to the untrained eye.

Until recently the appeal has always been the exceptional beauty and longevity of ILFOCHROME but today there is another reason for its staying power; ILFOCHROME partners perfectly with digital photography. ILFOCHROME prints are most often made from digital files as, to the surprise of some people, the product works very well in a digital work flow. The key lies in the fact that it is one product that can be used both in analogue and digital processes; indeed the media exposed through digital systems, such as the CSI Lightjet or Durst Lambda, produces the ultimate in quality colour images.

ILFOCOLOR provides the most convenient way for producing quality prints from digital files or colour negatives. Utilizing the standard RA4 colour print process, ILFOCOLOR is optimized for digital exposure where high quality photographic materials are a MUST! ILFOCOLOR features excellent dye stability, suitable for all commercial applications where photographic output is used. ILFOCHROME and ILFOCOLOR products are available on a high gloss, white film base for front-lit applications, and transparent and translucent film bases for back-lit displays.

About JP Distribution
JP Distribution is a successful division of Johnsons Photopia Ltd., an independent, privately owned company that can trace its roots back to 1743. JP Distribution is committed to providing an exclusive complimentary portfolio of leading brands for the professional and enthusiast photographer via a dedicated network of retail partners.

Mamiya, Sekonic, Lastolite, Gepe, Geimuplast, Billingham, Giottos, Peli and Schneider are all part of the JP Distribution brand portfolio.

JP Distribution is located in the heart of England at the company headquarters in Newcastle under Lyme, Staffordshire, where the company employs a wealth of experienced personnel with an unrivalled level of imaging knowledge, expertise and experience.

For more information on JP Distribution, please visit www.johnsons-photopia.co.uk

About ILFORD
Founded in 1879, ILFORD is a leading player in the development and manufacture of photo quality media for both inkjet printing and photographic processes.

ILFORD Imaging Switzerland GmbH., the manufacturing operation, together with the ILFORD world-wide Digital Imaging and Colour Photo businesses, has been owned by OJI Paper, Japan, since July 2005. ILFORD now operates as a fully owned subsidiary within OJI’s Communications Paper Division, enabling the ILFORD capabilities to run all the way from raw paper through to the highly sophisticated product design and manufacturing processes incorporated in the end product made in Switzerland.

The ILFORD Black and White Photo business, including the UK Manufacturing facility, was acquired by HARMAN technology Limited. Trading as ILFORD Photo, HARMAN is licensed to use the ILFORD brand in association with traditional Black and White silver halide products only.

The ILFORD name is well established in the history of Imaging and today it continues to be associated with cutting edge technology thanks to its strong R&D, technical know-how and manufacturing capabilities.

For more information on ILFORD, please visit www.ilford.com

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