ImageRecall Press Release 28/09/04

ImageRecall Announces ImageRecall 3.0 Now Supports More Memory Cards And Image Formats Than Any Other Digital Photo Recovery Software Including Raw Image Formats

Release Date: 28/09/2004

The software gives users a backup plan to address the lack of safeguards in the storage and download process of digital cameras including new features to help keep photos safe after recovery.

Photokina -Cologne, Germany-September 28, 2004-Today’s digital cameras make it very convenient for users to take pictures without worrying about the cost of wasting film. However, most of these cameras make it just as easy to accidentally lose those pictures. There is no way to undo ?delete all? on most cameras. Downloading images to a PC is fraught with danger, as well. To help camera users combat these risks, ImageRecall announces ImageRecall 3.0 (IR3) can now recover all image types including all RAW formats. With its new file correction systems, ImageRecall also has the ability to recover and rebuild photographs when corruption occurs. IR3 supports all memory cards and is able to mount recoveries from cards that even Windows is unable to access.

?By some estimates, digital cameras will all but replace film cameras by 2008. Consumer and professional photographers are just beginning to understand the risks and benefits of storing all their images in memory and on their PC,? notes Kevin Bordley, ImageRecall’s product marketing manager. ?Through Peak Development and now MiG, we have been in the card business for over 10 years, well before the advent of digital cameras. The most important thing to remember about card failures is that each one is unique. We design our software to continually address new issues our customers encounter.?

IR3 is designed to be faster and easier to use. It allows users to review photos during the recovery process, backup corrupted cards on their hard drive until there is time to do a full recovery, select recovery of only specific file types and pause in-progress recoveries until a later time without starting from the beginning. IR3 also helps users protect saved images and prevent future problems by allowing them to retrieve images saved on corrupted CDs, save recovered images directly to an existing photo directory on their PC or CD and determine if a card is damaged and should be returned for replacement.

Because ImageRecall understands that each recovery is unique, the company continues to work on new ways to help customers recover their precious family memories and costly professional images. For simple one-time recoveries where no major corruptions have occurred, there are plans to rollout a simpler recovery option by the end of Q4. ImageRecall has also addressed other recovery issues for the large number of new devices coming out that require removable memory storage by supporting recoveries from CDs, USB pen drives and digital images from cards in mobile phones.

ImageRecall will be exhibiting its new software at Photokina in Hall 11.1, Aisle E, Booth #019 and handing out prevention tips that outline how to avoid losing digital photos.

Availability and Pricing
ImageRecall 3.0 is available now from the ImageRecall Web site (www.ImageRecall.com). ImageRecall can be downloaded as either a free trial or a full version for ? 24.99 and can also be ordered on CD. The product is also available through retail stores including Jessops and a network of European distributors in the following countries: Finland, Ireland, The Netherlands, Spain, Sweden, Estonia, Italy and through Peak Development in the UK.

About ImageRecall
ImageRecall is a subsidiary of Media Innovations Group (MiG) based in the UK, specializing in digital image and data recovery. The company is built on the foundations of a technical support center that has focused on digital camera and media support for the last 10 years. ImageRecall has a wealth of knowledge and experience in this market that is unrivalled in the UK providing advice, support, repair and recovery on all of the popular types of memory cards.